Displaying 217 - 252 of 2307 results
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...
Posted by: Antonino Lupo
This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...
Posted by: Matt Batten
Annabel Mackie's hunger for knowledge and new challenges has few equals in this industry. That much is clear right from the onset, as you learn more about her incredibly multifaceted career and the breadth of experiences she was able to...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
With an increasing number of customers flocking online, many brands and advertisers were looking to capitalise on this new digital exodus caused by the pandemic. Except they couldn't. With an over-reliance on automated keyword blocklisting, many...
Posted by: Creativepool Editorial
Make to Treasure is an attitude. Simply put, the idea any brand-related promotional tool we produce should add value, so we need to make it last. Promotional materials that belong in a brand’s ID should add texture, weight (metaphorically and...
Posted by: Heather Golding
I’ve always believed ambition was one of the biggest drivers of change in my personal and professional life. I want to be this, I want to be that, I want to be so many things and, no matter what happens, I will get there. This has served me...
Posted by: Antonino Lupo
After over a year of travel restrictions across the entire Great Western Railway network, the brand wished to inspire travellers to rediscover the joy of travel and explore the many destinations across the network. They needed more than a campaign to...
Posted by: Creativepool Editorial
In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
The OREO brand has always been committed to playfulness and connecting with its most affectionate consumer base. To play on the nostalgia surrounding mixtapes for millennials, OREO has partnered with Digitas UK to create a digital activation that...
Posted by: Creativepool Editorial
Based in London, Poland and Spain, Rhapsody is a global marketing and production agency specialised in creative, digital, print and brand projects all around the world. At the heart of the business lies something simple: a strong belief in the power...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
For someone with an interest in gaming, Wayne Leonard's career can only sound incredibly inspirational. Wayne, now VP & Account Director at George P. Johnson, has been in the industry for decades, going as far as the production team for the first...
Posted by: Creativepool Editorial
Back in January 2021, Creature was appointed to refresh the brand identity of Motorpoint - one of the largest independent car retailers in the UK. Fast forward to summer, and the agency has helped the retailer deliver its biggest national integrated...
Posted by: Creativepool Editorial
It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...
Posted by: Antonino Lupo
Never have we found so many extraordinary offerings to showcase in a Global Creative Calendar edition. Wherever you are, you will recognize many of the social engagements returning to pop culture's center stage. Historically, we have hit the road to...
Posted by: The Darnell Works Agency
Some creative professionals enjoy chaos - they embrace it, in fact. Quite proudly, this is what Freelance 3D Artist BrokenDoodle admits about their own style and creative process. BrokenDoodle is "a bit of a gearhead" and clearly excited about...
Posted by: Creativepool Editorial
Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...
Posted by: Creativepool Editorial
If you have been lucky enough to receive mentorship throughout your career, you know how priceless it was. A mentor is someone who believes in you and your skills. They are someone who isn't afraid of investing time in you, valuing your ambition and...
Posted by: Creativepool Editorial
A guide to retouching rates, with tips and advice from experienced professionals in the industry Commercial Retouchers make the beautiful perfect. They are architects of polish, masters of design and how to present a product/campaign under the best...
Posted by: Antonino Lupo
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
There is a common and shared belief amongst the top freelancers in the industry: a great career in design starts when you are able to say “No”. Once you’re past the initial hurdle of having to scramble for clients and projects, you...
Posted by: Antonino Lupo
Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...
Posted by: Creativepool Editorial
You will often hear stories and recommendations from the industry instructing you to find your own niche. When we look at the story of young and energetic animation studio Kino Bino, we see how important it is to believe in that process. Kino Bino...
Posted by: Creativepool Editorial
Freelancer or not, the dream of working in advertising is real for many creative professionals out there. It gives us a career prospect and a much concrete way to give shape to our dreams. As much as it would be lovely to live off prints and short...
Posted by: Antonino Lupo
The global pandemic has presented the creative industries with a great series of unique challenges. For creative professionals around the UK and beyond, such challenges led to most of the industry envisioning new, innovative creative solutions,...
Posted by: Creativepool Editorial
Based in Surrey, Andy Martin is a creative director/senior graphic designer who has been in the industry for over 22 years. After so long, you'd think anyone would start to lose their passion. Not Andy. Passionate as ever, developing his skills and...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...
Posted by: Creativepool Editorial
As a relatively young boutique film studio, electriclimefilms was founded in 2010 and has since expanded globally, with offices in Singapore, Dubai and Sydney. 11 years later (no, we're not old - you are), they are still working with brands and...
Posted by: Creativepool Editorial