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displaying 1 - 17 of 17 results

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Features

So Over It: Barbie's Rebrand

These days, Barbie has come to stand for a biologically impossible body shape, vanity, narcissism and the aspiration to do nothing more than hang around all day with Ken. She’s certainly not a figure of female empowerment. In fact, it’s...

Posted by: Kate Lewin
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News

Bieber: only slightly more bad-ass than Barbie

So, Justin Bieber’s in the news. Yes, that craaaaazy 19-year-old superstar is at it again. The over-exposed victim of his own success was caught racing down a Miami street in his bright yellow Lamborghini at 4am. Apparently he’d had some...

Posted by: Ashley Morrison
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Inspiration

Trailblazers: The Dark Side of Barbie

by Ashley Morrison Barbie is one of the most famous dolls, and even personalities, in the world. Girls, boys, women and men we've all heard of her and we all know that she lives in a fantastic world of clothes for every occasion, convertible sports...

Posted by: Creativepool
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Advertising

Ads of the Week

Barbie - The Dream Gap Project Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap and this is the year toy brand Barbie begins working to...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...

Posted by: Creativepool Editorial
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Design

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

Posted by: ifour
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Advertising

Top 10 Hires of the Week

Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....

Posted by: Creativepool Editorial
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Advertising

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

Posted by: Creativepool Editorial
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Advertising

Grey London unveil new KidZania campaign made by kids, for kids

KidZania London is a 75,000sq city where the kids are in charge. Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns
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Advertising

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

All Together Now Johnny Hornby’s The&Partnership, which includes CHI in the UK, launched a new content agency All Together Now late last year, headed by former NME editor Conor McNicholas. Now, just 7 months later, ATN has hired its first creative...

Posted by: Creativepool Editorial
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Features

Mayday, May Day! Crack open the Champers!

I didn't wake up this morning thinking, “oooh, today is a significant day.” Nor do I have a beer-fuelled celebration planned for this afternoon in the balmy bank holiday sunshine - or even a rosé-fuelled celebration planned for later...

Posted by: Creativepool
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Inspiration

Job Idol (Britain's Got The CV Talent X Factor?)

I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...

Posted by: Creativepool
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Advice

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool

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