Displaying 217 - 252 of 840 results
“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...
Posted by: Benjamin Hiorns
“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
You really can get carried away by looking at other people's work. Karolin Schnoor has learned that a long time ago. Karolin regularly deletes her Instagram app to help her find a bit of time, space and mental rest from her own expectations. As a...
Posted by: Creativepool Editorial
Having the right people on board is vital for a business’ success. Without the right talent, in the right role, at the right time, growth can be much slower - and can even reverse. The battle for talent has never been fiercer. Organisations...
Posted by: FJC
We are all familiar with branding and how important it is when it comes to business, but fewer people are aware of the power of personal branding, and the benefits it can bring to your professional life. Amazon founder, Jeff Bezos is famously quoted...
Posted by: Creativepool Editorial
With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...
Posted by: Creativepool Editorial
Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...
Posted by: Creativepool Editorial
Dealing with "The Great Resignation" is one thing - but now talent seems to be holding all the aces when it comes to the recruitment process. As agencies recover from the pandemic and work starts to roll in, teams must grow, but hiring has never been...
Posted by: Creativepool Editorial
Tofoo is "Like Nothing Else". That much is clear from the brilliant 30-second ad crafted by Who Wot Why, in which the uniqueness of the meat-free brand enters the spotlight. An action-packed spot that truly speaks for Tofoo's quirkiness, the ad...
Posted by: Creativepool Editorial
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
If you are looking to partner with or impress ITV Studios, be prepared to demonstrate your unquestionable love for creativity in every way possible. Creativity and passion for the audience is at the heart of everything ITV Studios do - which is clear...
Posted by: Creativepool Editorial
Even before the pandemic, the stigma around mental health was starting to get lifted as more voices around the industry focused on the importance of voicing one's concerns, and seeking prompt help whenever possible. If anything, the pandemic could...
Posted by: Creativepool Editorial
There have been many talks about implementing a 4-day work week over the past few years, with no reduction in salaries. It's a tactic that studies have shown could lead to happier and more productive employees and with the world shifting gradually to...
Posted by: Creativepool Editorial
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
Furniture designers are proficient in designing and creating furnishings, taking into consideration both functionality and fashion. They design both exterior and interior furnishings, often keeping in mind things like customer preferences,...
Posted by: Creativepool
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
We are in November. That much is clear. A bit more obscure is where the last few years have been, and how we reached the end of 2021 so quickly. We all deserve some time to wind down while we savour some delightful Christmas meals. November and...
Posted by: Antonino Lupo
Among the many sectors which felt the Covid-19 crisis, business tourism was certainly one of the loudest. However, as vaccinations proceed steadily and most central hubs reopen around the world, YesMilano saw an opportunity to relaunch Milan as a...
Posted by: Creativepool Editorial
The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst - and brands must respond accordingly. Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for...
Posted by: Stocks Taylor Benson
Creative block, writer’s block, designer’s block - these nasty mental barriers are way too common in our work life as creatives and often hinder us from completing a project with the peace of mind we desire. If you’ve been a...
Posted by: Antonino Lupo
A healthier workplace is a better workplace. While there’s still a lot to do in terms of mental wellbeing, there used to be a time when mental health couldn’t even be remotely approached and only talking about it would make you appear...
Posted by: Antonino Lupo
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial
Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...
Posted by: Antonino Lupo
‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...
Posted by: Antonino Lupo
There's no getting bored around Poet and Copywriter Ellana Blacher. Her extensive experience in the creative and fashion industry overseas has few equals in the Creativepool community, with some stunning work crafted for clients such as Dr. Martens,...
Posted by: Creativepool Editorial
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...
Posted by: Quinine
Streams of ink (virtual or otherwise) have been employed to describe the intrinsic potential of packaging as part of the consumer experience with a product and brand. Packaging has a fundamental part in the buying process, even though it stands...
Posted by: Creativepool Editorial
As creatives, we all do it, don’t we? We are naturally curious creatures, and as such, we just can’t help but look around at what other designers are doing. That might mean noticing posters in the train station on the way to work or...
Posted by: Tony Clarkson
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
Sugar Creative is regarded as one of the leading creative innovators in the UK. Through the power of emerging technologies such as AR and VR, the team crafts beautiful stories (often with well-known characters) and works with brands all over the...
Posted by: Creativepool Editorial
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
Illustrator Dima Kashtalyan is a believer in the beauty of uniqueness and the power of making a difference through art. Having started out his career as a graffiti and mural artist, Dima's style is beautifully detailed and evocative, just as you...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial