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Workshop

5 easy tips to send the best holiday gifts to your freelance clients

December is a bit like the Valentine’s Day of freelancing - a chance to show appreciation to your significant clients for everything they’ve done for you since you first met. This may involve sending freelance holiday cards, gifts and...

Posted by: Antonino Lupo
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Workshop

7 simple ways for freelancers to win big clients

It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...

Posted by: Antonino Lupo
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Inspiration

How Wonderstuff reaches clients without pitching | #CompanySpotlight

Based in North East England, Wonderstuff is a wonderfully ambitious branding agency with a great heart, committed to making each client's journey unique. Wonderstuff does not pitch. The team has been expanding solely through referrals and word of...

Posted by: Creativepool Editorial
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Features

Purpose isn’t just a shiny tick box to offer your clients

Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...

Posted by: Antonino Lupo
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Features

The impact of remote filming on clients and producers

Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...

Posted by: Antonino Lupo
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Leaders

The Freelancer Grind: Returning clients

80% of your work comes from 20% of your clients. Returning clients are what will keep you in business and constantly working. So, be sure to keep good relationships with the people you have previously worked with so your phone is always...

Posted by: Hashmukh Kerai
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Leaders

The Freelancer Guide: How to find clients

Finding clients, or ‘new business’ is tough. They are often like buses, you wait ages for one, then all of a sudden two or three arrive at once. This is evident more so for creatives, as we are not very tuned to the business side of...

Posted by: Hashmukh Kerai
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Leaders

To hug or not to hug? The 'right' way to greet colleagues and clients

Who'd have thought that greeting people would become such a 21st century problem? Of course, the protocols for saying 'hello' and 'goodbye' have varied from culture to culture, country to country, for millennia. Indeed, in France (where they're very...

Posted by: Magnus Shaw
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Workshop

A guide to handling unpaid invoices and refusenik clients.

Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...

Posted by: Magnus Shaw
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Features

Over promise, under deliver. How lazy clients kill campaigns.

by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...

Posted by: Creativepool
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Features

How to... Get bigger clients

by Printed.com. Every small business strives to win bigger and bigger clients who have more money to spend, but if you're going to to do this you need to pitch your services in a way that appeals to them and gives them confidence that you can...

Posted by: Creativepool
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Inspiration

Can’t you be more specific?

Funny how we always talk about how important it is to have a point of view. Something singular. Specific. Fixed. When in fact all of our thinking life is a duality. Of a restless, constant combination of two or many things. In this shiftlessness...

Posted by: Richard
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Workshop

Picking the bristles from Hedgehog Lab | #CompanySpotlight

Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow former RadioTimes journalist Gregor Smith

This week, we talk to Gregor Smith, Head of Global Advertising Sales at SmartFrame Technologies, to learn about his background, get his tips and advice for sales professionals, and discuss future trends in the digital advertising industry. Tell us a...

Posted by: Creativepool Editorial
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Workshop

Simplifying the overcomplicated with Suzuki | #BehindTheIdea

Car manufacturer Suzuki UK recently launched its new brand campaign, “Suzuki Good Different” to celebrate the perception that the brand and its cars are different from everything else on the market. The campaign was created by Iris and...

Posted by: Creativepool Editorial
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Features

Ahead of the game in stand design - Interview with Rebecca Barbara Sant

Being an exhibitor at an industry event or trade show like Sigma, offers companies a unique opportunity to attract and engage with prospective customers. It’s the perfect place to create a positive first impression and generate new leads. But...

Posted by: The Authentic Brief
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Workshop

The one-man-band photography studio | #CompanySpotlight

This week, we’re shining our company spotlight on Ewan Burns, a one-man Swiss army knife when it comes to photography, videography and filmmaking. How was your company born and where are you based? It was born under a bright star, born out of...

Posted by: Creativepool Editorial
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Leaders

#GettingToKnow the special ops man born with mischief in his blood

Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...

Posted by: Creativepool Editorial

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