Displaying 145 - 180 of 3153 results
Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...
Posted by: Creativepool Editorial
Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...
Posted by: Creativepool Editorial
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options. ‘Made by Choice’ is the work of...
Posted by: Creativepool Editorial
The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...
Posted by: Wedidit Creative
If Cannes Lions 2022 has a singular united theme, it was “purpose.” Indeed, it’s perhaps been the unifying theme for the last decade. In the ensuing 12 months, however, we’ve all been purposed to death so when it came to the...
Posted by: Benjamin Hiorns
Hitchcock Michalski is a branding agency that strives to deliver useful, actionable brand solutions and “build distinctive brands”. According to founding partner Maciek Michalski, “Distinctiveness is a brand looking like itself and...
Posted by: Creativepool Editorial
Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...
Posted by: Creativepool Editorial
The life of a freelancer is a nomadic one by design. You’re constantly moving from client to client and opportunity to opportunity and if you stop moving for even a second, implosion seems almost a given. That’s why, as freelancers, we...
Posted by: Benjamin Hiorns
How did you get into the industry? Although I studied journalism, I’ve always loved design. I taught myself the basics of Adobe programmes and would learn as much as I could on the job from in-house designers. I then took a year-long...
Posted by: Creativepool Editorial
A simple guide to help you create the perfect Annual submission. 1. Download the Entry Pack The Entry Pack is your key to understanding the process of taking part in The Annual. Contained within is a whole host of information about the process,...
Posted by: Creativepool Editorial
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...
Posted by: Creativepool Editorial
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
Industry awards. Who needs them, right? Shows assembled by organizations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments, and sometimes misconceptions that tend to undermine...
Posted by: Creativepool
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...
Posted by: Creativepool Editorial
Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...
Posted by: Creativepool Editorial
In recent years, there’s been a growing emphasis on sustainability in many advertising campaigns as brands and agencies alike discover the financial and ethical virtues of “going green”. As consumers become increasingly aware of the...
Posted by: Benjamin Hiorns
Hydrafacial, a category-creating brand at the intersection of beauty and aesthetics, partnered with creative agency Free the Birds to refresh its visual identity and brand architecture to support its explosive global growth plans. Beloved by its...
Posted by: Creativepool Editorial
Putting together an awards entry takes a bit of science and a slice of art. We've compiled this Top 10 list from previous judges and winners to give you knowledge on how to create the perfect submission. 1. Tell a Story An effective way to have...
Posted by: Creativepool
Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...
Posted by: Matter Of Form
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
With the Six Nations Championship underway, rugby fans will be glued to a range of screens over the next few weeks - with advertisers in close pursuit. Nielsen Sports Fan Insights reports that rugby union has a fan base in the UK of at least 12...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
Global branding agency Bulletproof has joined forces with Amsterdam’s top universities to launch ‘Amsterdame’, a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing...
Posted by: Creativepool Editorial
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? A creative’s day is never “typical”, that is why we love doing what we do! No matter what the day brings, my goal is to guide our branding work to become iconic....
Posted by: Creativepool Editorial
The UK’s number 1. Premium milkshake brand, Shaken Udder, launched a new packaging design earlier this year which evolves and strengthens branding and dials up premium taste credentials, whilst celebrating its festival heritage. Shaken Udder...
Posted by: Creativepool Editorial
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...
Posted by: Creativepool Editorial