Displaying 1 - 36 of 68 results
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...
Posted by: Benjamin Hiorns
The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...
Posted by: Benjamin Hiorns
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial
The life of a freelancer is a nomadic one by design. You’re constantly moving from client to client and opportunity to opportunity and if you stop moving for even a second, implosion seems almost a given. That’s why, as freelancers, we...
Posted by: Benjamin Hiorns
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
Purpose-driven marketing. Purpose-driven brands. Purpose-driven products. These days, it seems the industry is powered by purpose. Which is hardly a surprise, with poll after poll suggesting customers want to buy from brands that are more socially...
Posted by: Woven Agency
In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...
Posted by: Antonino Lupo
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Jesus Silva was always fascinated by the meditative process of assembling shapes. Even from a young age, he would spend days putting together models of airplanes for the pure sake of "spending hours on the fuselage assembly." Surprisingly, he found a...
Posted by: Creativepool Editorial
There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...
Posted by: Creativepool Editorial
Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...
Posted by: Posterscope
Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...
Posted by: Julian Boulding
AXA and The Sunday Times have launched a new video highlighting how technology is helping dementia patients to take part in exercise and improve their cognitive ability. As part of its partnership with News UK, the insurance firm and newspaper's...
Posted by: Creativepool Editorial
Another night and another awards show saw more Lions handed out on stage in Cannes last night with all eyes on the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Lions. A total of six more Grands Prix were awarded at...
Posted by: Creativepool Editorial
Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...
Posted by:
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
The first propellor-less drone Royal College of Art graduate Marcus Kung has designed a drone that can fly without propellers, with the aim of reducing injuries. The “Impeller Drone” (Kung's graduate project as part of the RCA's masters...
Posted by: Creativepool Editorial
Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...
Posted by: Creativepool Editorial
FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...
Posted by: Creativepool Editorial
Thomas.Matthews - RCA Thomas.Matthews has worked with the Royal College of Art (RCA) on a book and exhibition that explore sustainable design solutions in the publishing industry. “A Guide to ______ing Sustainability” has been created by...
Posted by: Creativepool Editorial
Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...
Posted by: Creativepool Editorial
Taylor Herring - Thorpe Park Taylor Herring has subverted conventional out of home advertising by anchoring the living dead to an ad installation in East London and making commuters wish they were tucked up safely at home. This bizarre experiential...
Posted by: Creativepool Editorial
British artist Alex Chinneck has completed his latest monumental artwork entitled “Six pins and half a dozen needles” at Assembly London. This landmark public artwork is Chinneck’s first permanent sculpture and follows projects that include a...
Posted by: Creativepool Editorial
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
Spring - East of England Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally...
Posted by: Creativepool Editorial
Publicis One - AXA Where Does the Time Go 72andSunny - Smirnoff Presents Nadia Tehran - We’re Open TMW Unlimited - Lynx - Men in Progress DDB New York - Tribeca Film Festival - See Yourself in Others JWT LATAM - The Breastfeeding...
Posted by: Creativepool Editorial
A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...
Posted by: TheNextGag
The Rodina was founded in 2011 by Tereza and Vit Ruller, two Czech-born, Amsterdam-based graphic designers, interested in connections between culture, technology and aesthetic. The Rodina designs events, objects and tools as well as videos,...
Posted by: Kate Lewin
As part of the third annual Everywoman Forum: Advancing Women in Technology, over 550 business and technology leaders gathered at the London Hilton on Park Lane last Thursday night (February 9) where the winners of the 2017 FDM Everywoman in...
Posted by: Creativepool Editorial
A new global brand survey has revealed that Aldi, Google and Ikea are among the companies which are best understood by consumers. Design consultancy Siegel+Gale asked over 14,000 respondents across nine countries to rate 857 different brands, to form...
Posted by: Creativepool Editorial