Displaying 1 - 34 of 34 results
For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...
Posted by: Creativepool Editorial
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
This summer, General Electric (GE) announced the future brand identities for the planned separation of its portfolio of healthcare, energy, and aviation businesses into three independent public companies. The decision to separate the businesses,...
Posted by: Creativepool Editorial
Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...
Posted by: Creativepool Editorial
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
Virgin Atlantic/Aviation American Gin - Announcement Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin. However, the...
Posted by: Creativepool
Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....
Posted by: Creativepool Editorial
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Supple Studio - Sex Talk Supple Studio has designed the identity for a new podcast series aimed at young adults that aims to discuss sex “openly” and without “judgement.” Sex Talk has been started by the producers of the...
Posted by: Creativepool Editorial
The robotic smart plant/AI pet Japanese multinational tech firm TDK has created the wonderfully named “Bons-AI,” an artificially intelligent and interactive bonsai plant with the ability to “offer emotional support.” It...
Posted by: Creativepool Editorial
Pi Studios - WeTransfer Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of...
Posted by: Creativepool Editorial
3D print a home in 12 hours 3D-printing could very well be changing the game soon for global poverty and architecture, with these sturdy, 3D-printed homes that can be built a fraction of the going rate, in a fraction of the time. Whilst other...
Posted by: Creativepool Editorial
Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...
Posted by: Jukin Media
krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...
Posted by: Creativepool Editorial
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
The ring that turns your hand into a smartphone Dubbed the “world’s first voice-powered smart ring,” the ORII ring enhances bone conduction technology to transform the hand into a smartphone. Unlike previous smart rings, such as...
Posted by: Creativepool Editorial
Gatwick Airport is supporting the first ever international airport hackathon, which will challenge programmers and computer coders to improve passengers’ travel experience by developing innovative ideas for new apps over a period of 48 hours....
Posted by: Creativepool Editorial
Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...
Posted by: Creativepool Editorial
MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...
Posted by: Creativepool Editorial
Aardman – Las Iguanas Aardman, the Bristol-based animation studio best known for the Wallace and Gromit films, has rebranded the kid’s menu at Latin American restaurant chain Las Iguanas. Aardman, who are renowned for developing lovable...
Posted by: Creativepool Editorial
The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...
Posted by: Benjamin Hiorns
The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...
Posted by: Creativepool Editorial
Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...
Posted by: Benjamin Hiorns
Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...
Posted by: Creativepool Editorial
Be honest, who amongst us hasn't gazed longingly up at the stars at one point and wondered what it would look like if the roles were reversed and we were given license to gaze at our world from the vast emptiness of space? When Virgin Galactic...
Posted by: Benjamin Hiorns
Creativepool has been named Best Specialist Job Board at the 15th Annual NORA Awards. At the 14th Annual NORA Awards last year, we were named the winner of the Best Innovation in Online Recruitment Award with LinkedIn. The awards ceremony for the...
Posted by: Creativepool
The other day, I was told to reach out to someone. Reach out. Reach out as if I’m dangling Hollywood-style by my fingertips from a cliff, with Stallone looking all Botoxy-slumpy-faced in front of me, telling me to HANG ON! What I was actually...
Posted by: Ashley Morrison
Ralph Appelbaum Associates, the largest museum exhibition design firm in the world, recently lent their expertise to the Royal Air Force Museum in London. The new permanent exhibition will look at the planes used during the First World War, and will...
Posted by: Creativepool Editorial
As the competition between the major transcontinental airlines becomes more fraught than ever, American Airlines have launched a new campaign that celebrates the aviation firms illustrious history. Created by globally renowned ad agency McCann...
Posted by: Benjamin Hiorns
Huw Thomas addressed a capacity crowd at the inaugural RunwaysUK Conference, 'Airport Infrastructure for a Future Britain'. The event was attended by Sir Howard Davies, head of the Government's Airports Commission, and moderated by Newsnight...
Posted by: Foster + Partners
"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...
Posted by: Creativepool
by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...
Posted by: Creativepool