Displaying 145 - 180 of 3314 results
What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...
Posted by: Kate Lewin
A herd of digitally-generated 3D elephants is preparing to march across the world, crossing three continents in a spectacular first for digital out-of-home campaign to end the slaughter of endangered animals in Africa. Powered by Ocean Outdoor and...
Posted by: Creativepool Editorial
Jason Foo Disruption is not the holy grail, businesses need meaningful purpose to future proof themselves. This is what Jason Foo, the CEO of BBD Perfect Storm, told delegates at the Dublin Tech Summit earlier today. “Relying on tech as your...
Posted by: Creativepool Editorial
The Times dropped one hell of a bombshell on the advertising industry this morning when it released an article claiming that many of the world's largest brands and companies have accidentally used a portion of their advertising budgets to fund...
Posted by: Benjamin Hiorns
Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...
Posted by: Kate Lewin
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
A new global brand survey has revealed that Aldi, Google and Ikea are among the companies which are best understood by consumers. Design consultancy Siegel+Gale asked over 14,000 respondents across nine countries to rate 857 different brands, to form...
Posted by: Creativepool Editorial
Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally...
Posted by: Creativepool Editorial
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...
Posted by: Kate Lewin
Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...
Posted by: Creativepool Editorial
Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...
Posted by: Kate Lewin
The overall trend that surfaced in this year’s Fit For Purpose index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and...
Posted by: Radley Yeldar
Take a look at what some of the brands at Cubitt House have in store. From brand new collaborations to the latest innovative materials #djKX promises to be the latest showcase of cutting-edge design. Ethnicraft, who produce timeless designs,...
Posted by: designjunction
The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...
Posted by: Kate Lewin
Interbrand has launched the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is...
Posted by: Alexandra Schott
Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...
Posted by: Benjamin Hiorns
Take a look at some of the leading international design brands on show at Cubitt House - the ultimate trade destination during #LDF16. Featuring more than 70 exhibitors, Cubitt House will showcase cutting-edge furniture and accessories, as well as...
Posted by: designjunction
The importance of engaging primary “Social influencers” in the rapidly ascending and ever-evolving online video (OV) channel has been well documented, but a pivotal aspect of its growth is being neglected: the significance of the...
Posted by: Creativepool Editorial
Former apprentice star & agency innovators warn brands & agencies to make responsibility a mind-set. Today, Christie H.Kristensen from Creativepool hosted a session at Advertising Week Europe exploring how an innovation mindset helps brands to...
Posted by: The Media Foundry
Easily one of the most bizarre, unofficial public holidays in recent memory, 4/20 (so called because the Americans can't seem to make their dates make sense) came and went and no doubt millions of hemp enthusiasts across the western world got stoned...
Posted by: Creativepool Editorial
Authenticity as we know it is dead. No longer the bastion of trust it once was, consumers are now seeking new and different expressions for quality, craft and individuality in brands. The authenticity ‘movement’ came to prominence on the...
Posted by: Bulletproof
The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...
Posted by: Melanie Howard
Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...
Posted by: Benjamin Hiorns
As we continue to see healthcare take on the lifestyle category, design has a crucial part to play in championing this shift and creating a new expression around health empowerment. Healthcare is becoming more of a lifestyle category than ever...
Posted by: ECHO
Taylor James, the Integrated creative production studio based in London and New York, has announced the launch of the Taylor James Automotive Group, a specifically tailored division offering automotive clients the skills of dedicated creative leads...
Posted by: Creativepool Editorial
Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...
Posted by: Benjamin Hiorns
It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...
Posted by: Benjamin Hiorns
The 9th Edition of Tent and Super Brands London offered an insight into what is happening in the international design scene right now. From Super Brands to Tent London exhibitors showcased the highest standard of contemporary design and craft all...
Posted by: London Design Fair
A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...
Posted by: Creativepool Editorial
designjunction presents lightjunction, the capital’s leading destination for high-end, contemporary lighting. The show will transform the old Dean’s office and staff quarters by presenting a curated selection of international lighting...
Posted by: designjunction
In a world overloaded by cold vectors and Helvetica copy cats, clients are now looking for that much-needed personal touch for their branding. Hand lettering is being embraced by the design world to create logos, packaging, and global ad campaigns...
Posted by:
The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...
Posted by: bluemarlin
The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...
Posted by: Benjamin Hiorns
The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...
Posted by: Benjamin Hiorns
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard