Displaying 469 - 504 of 1152 results
It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...
Posted by: Antonino Lupo
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...
Posted by: Creativepool Editorial
Some of you may remember the stunning #Wombstories campaign from some time ago - a bold, incredibly compelling campaign to tell untold stories about women's bodies. Back then, we at Creativepool praised the beauty of those animations and the level of...
Posted by: Creativepool Editorial
It's now or never. Why 2021 is the year to reboot brand purpose However you feel about Vladimir Nabokov - if, indeed, you feel anything at all - it is hard to deny his knack for insightful observations. “Complacency is a state of mind that...
Posted by: B&B Studio
To Del Mak, choreography is much more than 'just' aesthetic moves. To Del Mak, choreography is a vision; an art that he wishes could be involved in the production process much earlier on, and much more than it currently is. Choreography is also...
Posted by: Creativepool Editorial
A guide to 3D modelling and illustration rates, with tips and advice from experienced professionals in the industry 3D artists shape reality to build the products, characters and worlds for all of us to dive into. Be it a commercial artist, a...
Posted by: Antonino Lupo
When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...
Posted by: Creativepool Editorial
At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...
Posted by: Southpaw
"I’ve lived all my life in Argentina, a place in which we are used to going through economic and political crises again and again." This is the sentence with which Dany Minaker opens his answer to one of our questions below. A sentence which...
Posted by: Creativepool Editorial
In the lead-up to Christmas, charities often compete for attention, making the sector incredibly crowded all of a sudden. It was in this occasion that Born Free and Engine came up with a brilliant, yet painfully truthful campaign: Nature's Closing...
Posted by: Creativepool Editorial
If you need proof that persistence pays off, all you should do is listen to Ampersans's story. Born out of hundreds of agency rejections and some failed internships, Ampersans is the crystalised dream of a creative who wouldn't take 'no' for an...
Posted by: Creativepool Editorial
After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...
Posted by: Creativepool Editorial
For the last few years I’ve immersed myself in the lives of great artists, writers, performers and musicians. I’ve read memoirs and biographies; listened to radio programmes and podcasts; watched documentaries and biopics. Over time...
Posted by: Richard Holman
So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...
Posted by: Antonino Lupo
On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...
Posted by: Antonino Lupo
There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...
Posted by: Creativepool Editorial
In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...
Posted by: Creativepool Editorial
So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...
Posted by: Creativepool Editorial
There are few things as painful as hearing your own parents laugh (or facepalm) when you say that you want to become a writer for a living. There are few things as painful as other departments in university mocking you and your classmates because...
Posted by: Antonino Lupo
2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...
Posted by: Antonino Lupo
If one were to ask how exactly André Felix got to become the Global Creative Director of WhatsApp, the man would probably say that it had nothing to do with himself. We beg to differ. Grown up in a Brazilian favela, André moved to the US...
Posted by: Creativepool Editorial
The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...
Posted by: Creativepool Editorial
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...
Posted by: Creativepool Editorial
Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
So here we are: Christmas is over, the new year is all ahead of us, and the road is still long to make another positive year for sustainability - but we might be on the right track. 2020 was an interesting year for the planet in many ways, and brands...
Posted by: Creativepool Editorial
In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...
Posted by: Creativepool Editorial
Unconventional, yet remarkably intuitive. This is the philosophy guiding each and every creative strategy, thought and move for BrandOpus, born as a start-up and now boasting offices in London, Melbourne, Chicago and New York. Like many great...
Posted by: Creativepool Editorial
2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...
Posted by: Richard Holman
When I design an object and people say, ‘Oh, well done!’, I unfailingly ask myself, ‘Where did I go wrong?’ If everybody likes it, it means I have confirmed the existing reality and this is precisely what I don’t...
Posted by: Richard Holman
We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...
Posted by: Creativepool Editorial
Surely you've been there too - stuck in a job you didn't like, feeling like you were wasting time and entire days doing something that will never bring you any good. And then, one day you realise that you've actually learned a lot from that...
Posted by: Creativepool Editorial
And why racism is still a huge problem in the UK So one day, a November day like many others in this strange 2020, Sainsbury’s comes out with a series of three ads to celebrate Christmas, made by the folks at Wieden+Kennedy. Pretty standard...
Posted by: Antonino Lupo
Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...
Posted by: Creativepool Editorial