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Displaying 1 - 36 of 975 results

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Inspiration

Implementing Augmented Reality for creative events and conferences

Both Augmented Reality (AR) and Virtual Reality (VR) are currently receiving high attention in the media and online gaming world. But what exactly is the difference between Augmented and Virtual Reality and how can this trend be integrated into the...

Posted by: Phil Michael
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Leaders

Could virtual and augmented reality create new opportunities in film?

There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...

Posted by: Radley Yeldar
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Features

Forget VR – The future of advertising is Mixed Reality

Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...

Posted by: Antonino Lupo
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

It's only the beginning for mixed reality

Sol Rogers, founder of immersive production studio REWIND, believes mixed reality is still in its infancy and said we’ve only seen a glimpse of what’s possible in the future for the technology. He took the audience at...

Posted by: Creativepool Editorial
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Leaders

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: Magnopus
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Leaders

When AR and VR combined: Say hello to Mixed Reality

Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...

Posted by: Kate Lewin
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Leaders

Gorillaz Launch Mixed Reality App to Promote Worldwide House Party

This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...

Posted by: Creativepool Editorial
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Leaders

Keiichi Matsuda introduces us to the terrifying world of Hyper Reality

London designer Keiichi Matsuda recently released a short movie that's well on its way to becoming a legitimate viral hit. The clip in question depicts a nightmarish, and oddly plausible futuristic scenario where digital media and the physical world...

Posted by: Creativepool Editorial
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Leaders

Mixed reality will have as big an impact as iPhone

The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...

Posted by: Ryan Watson
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Leaders

ENGINE reveals brutal reality of South Africa's 'Instagram lions'

If you enjoyed Disney’s The Lion King remake this summer, chances are you’ll love this new film created for the Born Free Foundation. Until the end, that is. The international wildlife charity has launched a campaign to raise awareness...

Posted by: Creativepool Editorial
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Leaders

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson UK
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Industry

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial
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Features

Making the Converse Chuck Taylor All Wah a reality

Exactly three years ago, we launched our first ever brand project for Converse, working alongside Google+, in which we challenged our members to Hack a Chuck. This was the result: The overwhelming favourite was this lovely idea by Alistair Campbell...

Posted by: Daniele Fiandaca
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Leaders

The Barbican pushes the boundaries of Virtual Reality

Virtual reality is being heralded as this year's “IN THING,” so it was only a matter of time before the art world got involved in a more cerebral manner. Ever the forward-thinking London institution, The Barbican Centre is preparing a new...

Posted by: Benjamin Hiorns
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Leaders

Experience the world's first virtual reality birth

Samsung and Leo Burnett recently achieved quite a monumental feat when they allowed an Australian father to witness his child being born from over 4,000 kilometres away using the Samsung Gear VR headset. A world-first live streaming event, Jason...

Posted by: Creativepool Editorial
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Leaders

When reality TV meets recruitment

I don't know about you, but I'm getting a bit bored of reality TV shows. If we're not biting our fingernails during Masterchef just because the soufflé hasn't risen and Mr Big Food Critic is poking at it disapprovingly, then we're waiting for...

Posted by: Ashley Morrison
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Leaders

Virtual Reality evolves at CES 2015

Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...

Posted by: Benjamin Hiorns
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Leaders

Could you spend 28 days living in virtual reality?

British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...

Posted by: Benjamin Hiorns
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Leaders

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Leaders

How to achieve performance objectives with connected experiences

Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...

Posted by: Creativepool Editorial
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Leaders

The big advertising shift towards purpose 

In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...

Posted by: Creativepool Editorial

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