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Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...
Posted by: Creativepool
We first met Neil Davidson back in October at the Festival of Marketing. His tenacity to analyze and explore our ever-evolving relationships with brands sparked our interest and intrigue to hear more. His presentation, “How Do You Get...
Posted by: Creativepool Editorial
Hato - Pick Me Up Graphic Art festival Pick Me Up is launching a new identity based around a digital tool allowing anyone to create and submit a letterform to be used in the branding. The new identity has been created by Hato, who also developed the...
Posted by: Benjamin Hiorns
On the surface at least, there's nothing particularly exciting about the mail, and yet without it, many facets of our society simply couldn't function. Granted the internet has cut down significantly on a number of everyday necessities, but sometimes...
Posted by: Benjamin Hiorns
I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...
Posted by: Magnus Shaw
A taxi service that has changed the way we think about taxi services, Uber has been a genuine phenomenon, but it's still finding its feet outside of the US, so it seems like an odd choice to instigate a complete company rebrand at this time. What's...
Posted by: Benjamin Hiorns
Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...
Posted by: Creativepool Editorial
Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...
Posted by: Creativepool Editorial
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...
Posted by: futurefactor
Fable - Chen Nguyen The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...
Posted by: Creativepool Editorial
Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...
Posted by: Creativepool Editorial
Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...
Posted by: Creativepool Editorial
Even seventy years later, the Holocaust is still a sensitive subject for many people, especially those that lived through it. That doesn't mean however, that it doesn't deserve to be remembered. As the old saying goes (though I might very well be...
Posted by: Benjamin Hiorns
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
Our good friends at MassiveMusic have created a rather unique online activation that brings a liberal dose of festive cheer to pretty much any song imaginable (as long as it's available on YouTube). The musical agency's Amsterdam office has launched...
Posted by: Creativepool Editorial
Studio Egret West unveiled a revolutionary new design vision for the London Underground stations of the future this week, in a design manifesto developed by the London studio that includes more eye-catching tube station entrances, subdued lighting...
Posted by: Creativepool Editorial
GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...
Posted by: Benjamin Hiorns
Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...
Posted by: Creativepool Editorial
In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...
Posted by: Creativepool
Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...
Posted by: Creativepool Editorial
Whilst we’ve all been busy recording gigs and nights out or watching kittens chase shoes on our iPhones, Hollywood has created everything from heart-wrenching film shorts to feature-length thrillers using just their smartphones. Each...
Posted by: Kate Lewin
For the Christmas period this year, the Mill’s London studio has been transformed into an Après Ski Lodge complete with snow, wood burning stoves, log piles, Christmas trees and (naturally) skis thanks to set designer and prop maker,...
Posted by: Creativepool Editorial
AHOY Studios are a design agency with a difference; dedicated to delivering culturally and socially relevant campaigns that impact the greater good of the world. We caught up with one-half of the agency’s founders, Connie Koch, to hear more about...
Posted by: Kate Lewin
Nintendo confirm their Quality of Life initiative is not dead yet After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...
Posted by: Benjamin Hiorns
DPDK and PURE Genetic Lifestyle have teamed up to give consumers an exclusive insight into their personal DNA data by translating scientific data into a personal and customised online environment where they can find this information in a more easy to...
Posted by: Creativepool Editorial
Swedish pop duo Icona Pop, have released their new single “FU” straight to their most loyal fans through a live online concert streamed in partnership with DDB Stockholm and Samsung. The idea was to create a unique concert that could be...
Posted by: Creativepool Editorial
Kessels Kramer - NRW Forum Kessels Kramer has designed a new identity system for NRW Forum, the German cultural centre, based around the phrase “Change is the only constant.” Taking this as a starting point the only thing that is certain...
Posted by: Creativepool Editorial
Fun, it seems, is something we adults are a little short on. These days, the word is something we’ve learned to measure out or schedule in. It’s time to let lose; and we know just the place… Palais de Tokyo is easily the coolest...
Posted by: Kate Lewin
British fashion label Ted Baker has famously shunned conventional advertising throughout its 26 year history. Indeed, Ted Baker remains one of the only brands to have been built into an international designer label without an international...
Posted by: Creativepool Editorial
Grey London - KOOVS Now this is something truly impressive. Many people balk at the idea of using a music video as advertisement, as they see it as some kind of infringement on artistry. That's largely bollocks though, as I'd argue that any music...
Posted by: Benjamin Hiorns
Blast - The Wellcome Trust The Wellcome Trust has turned to Blast to communicate “The Crunch,” a new public engagement initiative that promotes good food, health and environmental education in young people. Blast has worked on naming The...
Posted by: Creativepool Editorial
Blue Fountain Media Manhattan-based digital agency Blue Fountain Media is bolstering its executive, strategy and marketing teams with the addition of a new senior leader. Yoni Ben-Yehuda has been announced as the agency's new Chief Marketing...
Posted by: Creativepool Editorial
J.Walter Thompson London and HSBC have brought one of the world’s longest rivers to the sky by creating an ambitious and unique soundscape in Gatwick Airport’s new Sky Bridge. “A Living River” is the world’s longest and...
Posted by: Creativepool Editorial
Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...
Posted by: Creativepool Editorial
The winners of the 2015 London International Awards (LIA) were announced yesterday (November 10) after 10 days of judging held at the SLS Hotel in Las Vegas. The 30th LIA juries led by their respective Jury Presidents, viewed and scored every entry...
Posted by: Creativepool Editorial