Displaying 145 - 180 of 3508 results
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
The New York Festivals International Advertising Awards is now accepting entries for its 2016 competition, which adds three new competitions to its robust competition roster: Mobile, Media, and Activation & Engagement. Mobile advertising now accounts...
Posted by: Creativepool Editorial
Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...
Posted by: Creativepool Editorial
Adyoulike has announced it has partnered with global marketing technology provider MediaMath as part of its native advertising exchange programme, 'Adyoulike Exchange'. The 'Adyoulike Exchange' solution gives advertisers across Europe and the US...
Posted by: Magnus Shaw
Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...
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We all know the agency Mother. Great client list, lots of awards, reputation for ace campaigns; but nobody really associates them with scarves. Until now, that is. Introducing Heidi Pridham and Nick Hallbery. Nick's a leading creative at Mother and...
Posted by: Magnus Shaw
The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...
Posted by: Benjamin Hiorns
Grey London attach a jet pack to a squirrel Yes, you read that right, and no, there were no actual squirrels harmed in the making of this spot. As far as I'm aware at least. The spot by Grey London celebrates the launch of McVitie's new Breakfast...
Posted by: Benjamin Hiorns
VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...
Posted by: Creativepool Editorial
72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...
Posted by: Creativepool Editorial
One needn’t be a footballing expert to understand the shenanigans at FIFA. I know almost nothing about the sport, but the double-dealing and backhanding are as clear to me as any other observer. So, when people accuse advertising of dishonesty,...
Posted by: Magnus Shaw
Don’t you just hate it when they take something pure, and put sponsored ads all over it? Not that Instagram is the purest social media platform; it has been co-opted readily by A-List celebrities who just want to rebel against Anna...
Posted by: Jade French
Vodafone - Let's Go While I don't object to advertisements suggesting a product or service will enhance a small corner of my life (it could be argued that's what all advertising does), I do find it tiresome when a brand proposes it has unlocked the...
Posted by: Magnus Shaw
Very - Can't Wait For Summer Quite a plush and expensive looking spot for Very, here. And a nice little twist at the end. It's just a shame the whole thing is focused on models with 'perfect' beach bodies, rather than the actual people likely to be...
Posted by: Magnus Shaw
Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...
Posted by: Magnus Shaw
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
Irn Bru - Train The Irn Bru people have been making a virtue of tasteless ads for a while now. I suppose you'd call them 'cheeky', rather than full-on rude - and here's the latest. If one were to nit-pick, it could be said they are playing a bit...
Posted by: Magnus Shaw
Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...
Posted by: Benjamin Hiorns
Emojis have become a niche market in and off themselves of late, with every minor property or release appearing to warrant its own batch of respective icons. So why has it taken this long for the advertising industry to get in on the action? The...
Posted by: Creativepool Editorial
The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...
Posted by: Magnus Shaw
Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...
Posted by: Magnus Shaw
Dove (US) - Men Care Other than a common language, if there's one thing that separates the Brits from the Americans, it's advertising. Take this spot for Dove Men Care; you just know it's an American ad before you even hear the first 'Daddy!'. In...
Posted by: Magnus Shaw
McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...
Posted by: Magnus Shaw
Spar There's no doubt about it, Spar stores are very handy. In fact, where I live, they're the only shop open on Christmas Day. And here they come pitching their Easter offering, which interestingly seems to largely consist of booze. Not a chocolate...
Posted by: Magnus Shaw
THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....
Posted by: Magnus Shaw
Live from Ronnie Scott's Jazz Club 47 Frith Street Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the Interview Room Live from the Interview Room Media Partner: Creativepool
Posted by: Advertising Week
Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...
Posted by: Advertising Week
Live from the Advertising Week Europe St James's Church Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...
Posted by: Advertising Week
Live from the Advertising Week Europe YouTube Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Live from the Advertising Week Europe ITV Stage at Princess Anne Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's...
Posted by: Advertising Week
M and M Direct - Start Saving Quite how a catalogue clothes company manages to use that name, without falling foul of the chocolate people (whose ad we reviewed last week), I'm not sure. Perhaps it's because their ad is so anodyne and dull, the...
Posted by: Magnus Shaw
Capital FM - Biggest Hits I'm not overly fond of Capital Radio. Over the last decade they've set about eradicating truly local music radio, and ensuring its replacement is nothing more than banal yammering. But what of their advertising? Well, not...
Posted by: Magnus Shaw
There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...
Posted by: Advertising Week