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When I first starting out as a junior copywriter I went along to the D&AD workshops that were being held in various London ad agencies. These evenings were great for anyone who wanted to start out as a copywriter or art director because you could...
Posted by: John Fountain
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw
When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...
Posted by: Creativepool
In his book ‘Damn Good Advice (for people with talent)’, the legendary art director George Lois says, “A creative person who is humourless could never produce consistently great work in communicating with warmth and humanity to the...
Posted by: Creativepool
Oliver Wetter, Illustrator & Art Director creativepool.com/fantasio twitter.com/fantasiox facebook.com/FantasioFineArts Company Fantasio fine Arts / Fantabulous Visions* About you: Fantasio Fine Arts emerged to turn ideas into working...
Posted by: Creativepool
by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...
Posted by: Creativepool
Forever Beta is an integrated creative agency that believes in the power of WOW. We were voted ‘Best breakthrough agency” in this years MAA Awards. We believe everything is Forever Beta. Constantly changing, improving, researching,...
Posted by: Creativepool - View Alison's Creativepool profile here Website: pingsweetie.com Twitter: @Pingsweetie "I spent half my creative life as an advertising art director and the other half trying to find more varied ways to be creative. I loved the ideas and concepts...
Posted by: Creativepool What do you actually do? I was going to say walk around the office smoking but I gave up years ago - and do Creative Directors even do that anymore? Day-to-day, I mainly take lead role during the agency’s creative process, which is ‘DIG,...
Posted by: Creativepool - View Komson's Creativepool profile here Facebook: facebook.com/komson.yamshuen Twitter: @komsonba "Komson Yamshuen is a former awards winning art director who worked with leading advertising agencies in Thailand such as Young & Rubicam, Monday and...
Posted by: Creativepool
‘Art needs love, dedication and constance' Describe your work in one sentence. I transform ideas in images and projects in Art. What's the most important thing you've learnt in your line of work? -Team working. With a group that believes in...
Posted by: Creativepool
How did you get started in the industry? Started at an integrated agency, in South Africa, as an Art Director, after completing a degree in Fine Art. What would you be doing if you weren't doing that? Making Movies What's your current favourite...
Posted by: Creativepool
by John Fountain. Here's some articles, videos and websites worthy of further exploration... Kirby Ferguson. Embracing the remix. Kirby Ferguson is a film-maker from New York. He has a point of view that I guess many of us believe there is some...
Posted by: Creativepool
1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...
Posted by: Creativepool
by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...
Posted by: Creativepool
by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...
Posted by: Creativepool
by Mgnus Shaw My first gig as an advertising copywriter was in 1994, at an agency on Fleet Street. I was writing the radio scripts and the run-of-the-mill press ads nobody else really fancied.The range of clients was impressively wide - from Virgin...
Posted by: Creativepool
by John Fountain I mean, is it just me? If I spend another meeting listening to someone harp on about a new strapline when they actually mean a headline I shall go bananas. The thing is we are all in the communications business and frankly if we...
Posted by: Creativepool
by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
Posted by: Creativepool
Natalie Nicklin Illustrator, Digital Illustrator, Creative "Natalie Nicklin is a London based illustrator and artist who utilizes a wide range of processes within her work; from found images and photography to modern digital techniques and...
Posted by: Creativepool
by Jinx Jeffery, Dynamic New Alliances. I know a great deal of you reading this will probably have read something similar before, so please forgive me if some of this comes across in a wave of deja vu. But the information is clearly not sinking in -...
Posted by: Creativepool
by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Head of Design, Future Media and Technology at Channel 4 Television. What does that involve? I'm responsible for designing the Interface user experience on Channel 4's New Media platforms. I...
Posted by: Creativepool
Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...
Posted by: Creativepool
Jon Baker Photographer, Picture Researcher, Retoucher " Provide a high level photographic retouching service. My work has included Hair and beauty campaign's for Loreal and Wella Portraits of The Prince of Wales to accompany the Alan Titchmarsh...
Posted by: Creativepool My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
Posted by: Creativepool
Art director, designer, copywriter, illustrator, artworker, creative director - I have a question for you. When you first started in the business, were you lucky enough to sit at the feet of an expert? Did someone give you a helping hand and teach...
Posted by: Creativepool
Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...
Posted by: Creativepool
I stumbled upon the V&A Illustration Awards quite by accident. Although I've lived in London for a number of years, I'd never been to that museum, so I decided to pop along to get some inspiration for this week's blog. It's a deceptively large maze...
Posted by: Creativepool Redundancies, renegotiations, restructuring and rotten revenues. Tough times in the creative industry. Tough times everywhere. Sorry folks, but there's no longer any room for passengers in this business. So here's a thought: why don't we take a very...
Posted by: Creativepool Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...
Posted by: Creativepool
As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...
Posted by: Creativepool What do you call a designer who can't draw or use a computer? That's right. An art director. I found that posted on a blog. Ouch. And yet it is true that the role of the art director has been transformed by technology. When I was the creative...
Posted by: Creativepool David MacGregor is an internationally-awarded creative director and brand consultant with extensive experience in advertising, design, IT and publishing. He is co-founder and creative director of Idealog - the award winning magazine for New Zealand's...
Posted by: Creativepool