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A video filled with art direction questions I've received from across my channel to hopefully give you all the answers you're looking for. From advice on breaking into the industry to a slew of resources to make the lives of current pros a hell of a...
Posted by: Kevin Forister
Hey fellow creatives! Follow along as we take on a brand new art director challenge–one that dissects the graphic styles of decades past to influence our project for today. But we won't just be exploring retro design. We'll also be diving head...
Posted by: Kevin Forister
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
Learning how to give and receive creative feedback is probably one of the most underrated soft skills of the art director position. If given or received carelessly, it has the ability to fracture confidence, team dynamics, and the overall creative...
Posted by: Kevin Forister
Back at it with reviewing aspiring art director portfolios on the channel!
Posted by: Kevin Forister
Presenting was a massive area in which I sought to improve as an art director and one in which many art directors who I've mentored through the years have also looked to improve. Today, I'm dropping a video about it-one that explores shaking nerves,...
Posted by: Kevin Forister
New video (my most vulnerable one yet)! In this video, I went back in time-flipping through the pages of my old art director notebooks to give a behind-the-curtains look into how I've brainstormed on numerous advertising projects over the past 10...
Posted by: Kevin Forister
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...
Posted by: Creativepool Editorial
When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...
Posted by: Creativepool Editorial
What time is it? Design time. Challenge number three coming your way in the form of a more meaningful topic this month, centered around World Mental Health Day. As designers, we put so much time into making things that are either cool, fun, or that...
Posted by: Kevin Forister
Whether you are new to art direction or you've been a pretty polished designer for a while now, it's imperative that we don’t become stagnant (especially during this time) and continue to push our abilities forward. I'm throwing down a monthly...
Posted by: Kevin Forister
What educational requirements do you need to become an art director in the advertising industry? What should you major in? What are you expected to have upon graduation? What if you don't have the means to go to college? In this video, we explore...
Posted by: Kevin Forister
In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...
Posted by: Kevin Forister
What even is an Art Director? That's the question I asked many current and past Art Directors in today's video and well... it's kind of hard to explain. The role is broad and multifaceted so summing up the job in a simple and concise way is kind of...
Posted by: Kevin Forister
Internal monologue has been a hot topic as of late so I thought I would share a glimpse into my brain and my thoughts while illustrating a poster of LeBron James. I discovered that my brain is a bit all over the place while designing but I'm sure I'm...
Posted by: Kevin Forister
In today's Creative Q&A, we jump into questions over self doubting your ideation abilities, what portfolio schools look for in new applicants, and how to prepare to break into niche markets. If you have questions of your own for an upcoming video,...
Posted by: Kevin Forister
How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...
Posted by: Kevin Forister
Today, I take a drive with my amazing girlfriend, Sierra Eidson, who became an Art Director in less than a year. Her story is that of a career change and searching for where you belong, moving from Account Service to Strategy and ending up as a...
Posted by: Kevin Forister
If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...
Posted by: Kevin Forister
Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...
Posted by: Kevin Forister
A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...
Posted by: Kevin Forister
Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...
Posted by: Creativepool Editorial
What do you do as an art director? It's a tricky question because each day is so different from the one before. So, without showing agency work and having to be extremely general, I sat down every day after work and answered the question: "What did...
Posted by: Kevin Forister
According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...
Posted by: Creativepool Editorial
Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.
Posted by: Kevin Forister
Art directors in the ad industry (especially at your larger shops), communicate with a lot of people to get the job done. Let's go through the list of who they might interact with on a daily basis once they're out from behind the computer. This...
Posted by: Kevin Forister
It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks
Posted by: Kevin Forister
In todays video, we talk about some standard need-to-knows before going on your first photoshoot as an Art Director. We explore the process and dive into some tips that will hopefully help you before you land on set. Thanks for watching!
Posted by: Kevin Forister
One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...
Posted by: Kevin Forister
Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...
Posted by: Kevin Forister
Today, we critique the creative portfolio of newly-hired Art Director Kevin Yurasovich. Please post any critiques you might have in the comments below. The more constructive feedback we can give Kevin, the better so please comment below the video to...
Posted by: Kevin Forister
For those freshly entering the industry, this video dictionary will help you speak the Art Director/Designer lingo necessary to sound like a pro on day one. This isn't your overly-exciting, conceptual and creative video but it is pertinent...
Posted by: Kevin Forister
This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!
Posted by: Kevin Forister