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Features

Why Weight Watchers' name change is a step in the right direction

Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...

Posted by: Creativepool Editorial
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Advertising

There's only One Direction for Havas Media

Universally reviled and/or worshipped boy-band One Direction will be launching their new fragrances through the Havas Media social unit; Socialyse powered by Cake, which offers a complete social service to clients, combining the earned and paid...

Posted by: Creativepool Editorial
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Social Media

One Direction officially “beat bullying” at the Clio Awards

Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...

Posted by: Benjamin Hiorns
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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

Posted by: Creativepool Editorial
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Features

Getting to know - The big ideas of Kevin Forister

If you have been reading Creativepool for a while then Kevin Forister is probably a name you’re well aware of. For years now, Kevin has been spoiling us with his weekly videos geared towards inspiring aspiring creatives and we’ve also...

Posted by: Creativepool Editorial
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Careers

The Maturation of the Startup - A guide to starting your own agency

So you want to start your own creative agency? Well, good luck! If building a business is like raising a child, then nurturing a team of passionate, sensitive creatives is like being a first-time father or mother and caring for a sick infant....

Posted by: Creativepool Editorial
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Features

Member spotlight: Learning, observing and unlearning with Luciano Koenig

An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...

Posted by: Creativepool Editorial
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Design

DixonBaxi ushers in new era for AC Milan with bold rebrand

European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...

Posted by: DixonBaxi
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Advertising

How it was done: Going Full Circle with motion control

To celebrate the 50th anniversary of the Apollo 11 moon landing, Digitas, UNIT9 and Envy Advertising recently created a powerful promo called Full Circle. The ad is centred around the first black female astronaut, Mae Jemison, and promotes The John...

Posted by: Creativepool Editorial
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Features

Hotel branding matters – just not the way you think

“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...

Posted by: Creativepool Editorial
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Features

Cannes Lions 2019: The contenders

The Cannes Lions International Festival of Creativity is underway and tonight the first awards ceremony will take place at the Palais des Festivals where the first wave of winners will be announced. Ahead of the five awards shows taking place every...

Posted by: Creativepool Editorial
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Careers

The Journey: Leo Abramovich

Today, we take a drive with a fresh-to-the-game art director named Leo. His path has zig zagged from undergrad to a packaging design job and then from grad school to a career in Art Direction. Come along for the ride as he drops some knowledge about...

Posted by: Kevin Forister
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Advice

The Art Director Job Description

Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.

Posted by: Kevin Forister
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Advertising

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

AKQA AKQA welcomes Christine Grand as Client Partner in the San Francisco studio. She will report to AKQA Director of Client Services Kristin Goto. Christine is a global marketing leader with over 15 years’ experience driving digital...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: New designers, the RAF, feeling super and other stories

Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Video Games

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Features

Creative Opinion: Top tips for speeding up your creative workflow

Creative Director of Brand Nu, Radim Malinic shares his clever hacks for speeding up your workflows, getting new briefs completed on time and delivered to clients in a timely fashion. Radim Malinic Start with a strategy The key to any successful...

Posted by: Creativepool Editorial

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