Displaying 1 - 36 of 8018 results

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Leaders

The Brixton boys with ambition on the brain | #CompanySpotlight

This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and cal tell your story and encapsulates your brand in...

Posted by: Creativepool Editorial
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Workshop

Streaming kings - The growing power of influencer marketing on Twitch

Matt Woods, CEO and founder of influencer marketing agency AFK Digital explains the power, potential and reach of influencer marketing on Twitch. Twitch is known as a live-streaming platform for gamers, however its growth over the last number of...

Posted by: Creativepool Editorial
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Features

Does too much data hinder creativity? | #PurposeMonth

Data is everywhere. Indeed, we are currently living through the golden age of data where information is more valuable than… well… gold. But here at Creativepool, we are, above all else, creatives. We operate with the right sides of our...

Posted by: Benjamin Hiorns
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Leaders

From consultant to creative | #GettingToKnow Izgi Yapici

We’re all for reinvention here at Creativepool, particularly when a late game lane change leads to more creative path. Izgi Yapici left a career in consultancy to literally go back to the drawing board and work her way up in the world of...

Posted by: Creativepool Editorial
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Workshop

Has the disappearance of cookies reignited creative video advertising?

The invention of cookies in 1994 changed the web forever. And with their 'death' in 2023, the fate of the internet hangs in the balance again. The disappearance of cookies has kick-started a new era of innovation in online privacy, and reminded us...

Posted by: Creativepool Editorial
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Industry

How to not commit ‘fraud’ in your day job | #PurposeMonth

Fraud. It’s the sort of thing prosperous and portly men in custard-stained three-piece suits commit. It’s the act of the corpulent quasi-banker and have-a-go crim with a knack for persuasion and loopholes. It’s grubby and...

Posted by: Creativepool Editorial
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Workshop

It’s time to put an end to Frankendecks, once and for all

Frankendecks can undermine a company's brand and value proposition. Marketers work hard to engage prospective customers, and if their first experience is a Frankendeck then it can destroy the overall customer experience which dramatically reduces the...

Posted by: Creativepool Editorial
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Features

Working smarter, not harder: Top tips for freelance creators

Freelancers and independent contractors have a lot to keep track of. Whether you tend to take on lots of fast turnaround jobs or spend months at a time with one single client, it’s likely you have an abundance of files and admin that go along...

Posted by: Creativepool Editorial
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Industry

The 2 Most Asked Questions

As the clock ticks down to the next Annual 2022 deadline next week, we thought we’d answer a couple of the questions that we get asked the most from entrants. #1 What is the difference between Judges Scoring and People's Choice? The Annual is...

Posted by: Creativepool
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Industry

Just Two Steps to Creative Greatness

Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...

Posted by: Creativepool
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Inspiration

What streams are made of...

I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...

Posted by: Tony Pipes
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Workshop

Changing why we consume | #PurposeMonth

Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...

Posted by: Creativepool Editorial
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Industry

Annual 2022 FAQ: The Top 10 “Most” Asked Questions, Answered!

Annual 2022 final deadline is on the 26th May 2022. To help you get your final submissions in order we have collected the 10 'Most' Asked Questions about The Annual below. 1. How do I submit my work? It all starts on your Creativepool profile....

Posted by: Creativepool
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Industry

Are creatives doing enough to close the class gap? | #PurposeMonth

If there’s one thing the creative industries should be doing more of, it’s giving opportunities to people who might otherwise feel such a career is beyond their reach. For decades now, there has been an uneasy unspoken rule that only the...

Posted by: Benjamin Hiorns
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Industry

The art of winning: The top 10 tips you need to win at Awards

Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...

Posted by: Creativepool
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Inspiration

9 reasons why you should enter Annual 2022

Whether it is your first time taking part or you've been entering into The Annual for year's. Here's 9 great reasons why you should get involved. 1. Most Distributed Giving your work global exposure. The Annual is distributed to and downloaded by...

Posted by: Creativepool
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Industry

#GettingToKnow RCA masters graduate Paul Wearing

Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...

Posted by: Creativepool Editorial
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Inspiration

Biomimicry and product design: Taking design inspiration from nature

Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...

Posted by: Matter Of Form
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Leaders

#GettingToKnow a London transplant with a bold imagination

Imagination is a wonderful thing. Without it, the creative industries would cease to exist and we’d be living in a world full of blank concrete slabs and beige uniforms. It’s also the name of a rather exciting agency with offices around...

Posted by: Creativepool Editorial
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Industry

Influencer marketing and protecting brand values | #PurposeMonth

Influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. Although this can be extremely useful and cost effective in building your brand...

Posted by: Creativepool Editorial
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Industry

A copywriter’s take on copyrighter and digital ownership

Ownership is one of the fundamental principals of capitalism. It’s also something that has become significantly less tangible in the digital age, as everything from our entertainment to our work has been turned into ones and zeros. In such an...

Posted by: Benjamin Hiorns
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Inspiration

Neurodiversity - Designing offices with everyone in mind | #PurposeMonth

Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...

Posted by: Creativepool Editorial

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