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Displaying 577 - 612 of 719 results

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Leaders

Bose goes all in with IPG and WPP

The UK-based audio equipment maker Bose recently consolidated its media agency business between Interpublic Group and WPP shops after a lengthy review, which began in the spring. The review, which was supported by the London-based search consultancy...

Posted by: Benjamin Hiorns
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Leaders

SoundCloud posts significant 2013 losses

The online music sharing platform SoundCloud has proven to be one of the great online musical success stories of the last few years, with an average of around 175 million users signing into the site to listen to and share their own music every month....

Posted by: Benjamin Hiorns
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Leaders

Hollywood stars lend their voices to Nature

TBWA Media Arts Lab recently launched a star-studded new campaign called “Nature Is Speaking” for Conservation International (CI), the nonprofit environmental organisation based in Arlington, Virginia. The bold and cinematic ads, which...

Posted by: Benjamin Hiorns
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Leaders

BlackBerry reinvents itself with the help of a new AOR

Having lost the majority of its casual business to its more successful rivals, BlackBerry is looking to resurrect itself as a business brand, and is hiring a business to business agency to help make the transition a success. After a comprehensive...

Posted by: Benjamin Hiorns
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Leaders

PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Leaders

Credible rumours suggest that Windows 9 will launch in 2015

Windows 8 was far from the success story that Microsoft likely envisioned. By almost completely forgetting their roots and attempting to stitch together their desktop and mobile into some kind of bizarre Frankenstein's monster of an operating system...

Posted by: Benjamin Hiorns
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Leaders

FIVE WAYS TO KEEP YOUR BRAND RELEVANT.

Embrace constant change, keep it new and tell dramatic stories. Freddie Baveystock, our Strategy Director, explains how brands can remain fresh as featured in The Guardian. The ever-changing competition between which brands are hot and which are not...

Posted by: Rufus Leonard
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Leaders

Instagram's Hyperlapse app is an instant success

Hyperlapse from Instagram is a brand new app (Instagram's second standalone app following the release of the Snapchat clone Bolt in July) currently available on iOS devices through the Apple App Store. The mind-bogglingly clever tool allows iPhone...

Posted by: Benjamin Hiorns
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Workshop

Photoshop: what's new?

With Adobe’s recent update to their Creative Cloud (CC) suite of applications Photoshop got a major update. In this post certified Photoshop expert Eric Renno, TipSquirrel takes us through some of the major changes and highlights some of those...

Posted by: Fotolia
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Leaders

Kanye West to speak at the Cannes Lions 2014 Festival of Creativity

Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...

Posted by: Benjamin Hiorns
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Leaders

TBWA appointed as Sotheby's Global Lead Brand Agency Partner

It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...

Posted by: Benjamin Hiorns
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Leaders

Slipped Discs. Who's buying all this vinyl?

How much would you pay for a copy of Nik Kershaw’s album ‘The Riddle’? Should you wish to add it to your iTunes collection via Apple’s store, it would cost you about £5.50. On Amazon’s marketplace, you could pick up...

Posted by: Magnus Shaw
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Leaders

Ogilvy & Mather New York promote Lou Aversano to chief executive officer

Last week, Ogilvy & Mather announced that Lou Aversano is to be promoted from his current role as chief operating officer at the agency's New York office, to chief executive officer, effective immediately. He will remain in New York for the new role,...

Posted by: Benjamin Hiorns
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Leaders

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw
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Leaders

"Content is crap". Does ITV's Simon Daglish have a point?

Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...

Posted by: Magnus Shaw
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Features

Martin, Paltrow and ‘Conscious Uncoupling’. Another easy target?

Naming their children Apple and Moses would be reason enough for a lot of people to mock Gwyneth Paltrow and Chris Martin: a slightly bizarre melange of Hollywood new age tree hugger and artiste-who-takes-himself-a-bit-too-seriously. As if those same...

Posted by: Ashley Morrison
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Leaders

What a spectacle. Why most people will never wear Google Glass.

Right now, the SXSW music festival is in full flow in Austin Texas. What's more, I believe Creativepool's glorious leader Mike Tomes is there, doing his funky thing. Anyway, following the event on Twitter, I noticed someone reporting a bearded fellow...

Posted by: Magnus Shaw
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Leaders

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

Posted by: Magnus Shaw

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