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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker, the content division of MEC, has boosted its UK management line up with the appointment of Danny Weitzkorn to the new role of Content Partnerships Director. Weitzkorn joins Wavemaker from Ball Street, the UK...

Posted by: Creativepool Editorial
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Leaders

Freelancing in the Creative World

More and more young professionals are going freelance with numbers of graduates increasing and job security after university looking less and less likely. Many new graduates cite control and flexibility as reasons for choosing a path in freelancing...

Posted by: Boox
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Leo Burnett Tailor Made hire Latino athletes for new Samsung campaign I'll Be There Samsung and Leo Burnett Tailor Made called on Latino athletes, symbols of perseverance the world over, to show how their devices are present even at those most...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBH – Uber Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK, in an appointment that follows a pitch process that kicked off at the start of the year and was run directly by the client. Creature had been working...

Posted by: Creativepool Editorial
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Leaders

JWT launch 'best of' Social Media unit in Singapore

J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering providing clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team. The Social...

Posted by: Creativepool Editorial
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Leaders

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi

Telling a surreal tale of love in Thailand GrabCar Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Frequency 540 - Lincoln Park Zoo Frequency540, an independent digital marketing agency, has been selected by Lincoln Park Zoo as its new agency of record. The zoo sought a strategic partner to optimise their brand to seed awareness and clarify its...

Posted by: Creativepool Editorial
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Creativepool Editorial
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Leaders

Calvin Klein target Tinder for new campaign

Depending on your point of view, the social dating app Tinder is either a revolutionarily simple and efficient dating app or a grim harbinger for the downfall of civilised society. We’ll choose to remain on the fence for now, but have to admit...

Posted by: Creativepool Editorial
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Leaders

Promoting Windows 10 is so easy even a baby could do it

A personal pet peeve of mine is the popular advertising trope of making children act like adults or adults act like children in order to make a point or flog a product. It's been done to death and kids are just so much more appealing when they're...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Y&R New Zealand – Autotrader After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

McCann New York McCann New York announced this week that Caprice Yu and Grant Smith have joined the agency as Executive Creative Directors. “We are truly excited to welcome Grant and Caprice,” said Eric Silver, CCO of McCann North...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

18 Feet & Rising 18 Feet & Rising bolsters its management line up by bringing in Brad Fairhead as partner, with a remit to further build 18 Feet & Rising’s work in the more progressive areas of communications. Fairhead has 20 years experience...

Posted by: Creativepool Editorial
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Leaders

Adfest 2015 Roundup

This weekend saw the 18th annual Adfest 2015 Awards take place at PEACE, Royal Cliff Hotels Group in Pattaya, Thailand. Here we'll be running through a few of the most notable wins. Young Lotus Abigail Montana and Margarita Salvador from Lowe...

Posted by: Creativepool Editorial
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Leaders

Manchester United goes anime like Kill Bill

The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...

Posted by: Benjamin Hiorns
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Leaders

Who rocked the World Branding Awards 2014?

At the glittering 2014 World Branding Awards ceremony, which took place over the weekend at One Whitehall Place in London, and were hosted by Sky Sports presenter David “Crofty” Croft, 69 brands from 25 countries were honoured, with...

Posted by: Benjamin Hiorns
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Leaders

Publicis Groupe reportedly tipped to buy Criteo, the online ad company

The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...

Posted by: Benjamin Hiorns
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Leaders

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Features

East London Swimmers

As soon as the city heats up, people flock to their favoured outside swimming spots. For most this is one of the ponds on Hampstead Heath, for others, London Field's Lido offers the perfect hipster location for posing, swimming, smoking and...

Posted by: Jessica Hazel
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Leaders

Foster + Partners exhibition to open in Bangkok

‘Foster + Partners: The Art of Architecture’ will be staged at the Bangkok Art and Culture Centre (BACC) from 4 April to 29 June 2014. The touring exhibition is the first survey of the practice’s work in Thailand and follows...

Posted by: Foster + Partners
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Features

CP Spotlight Komson Yamshuen

- View Komson's Creativepool profile here Facebook: facebook.com/komson.yamshuen Twitter: @komsonba "Komson Yamshuen is a former awards winning art director who worked with leading advertising agencies in Thailand such as Young & Rubicam, Monday and...

Posted by: Creativepool
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Features

5 minutes with... Paul Boag - Co founder at Headscape

"I have always been rubbish at elevator pitches! But here goes... Headscape is a web design company that offers development, design and consultancy services. We have a broad client base from large public sector organisations to charities, higher...

Posted by: Creativepool
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Features

skyFAIL - Has Bond gone off-brand?

by Ashley Morrison. James Bond is as much a part of my DNA (or life history) as Wimbledon, walks on Hampstead Heath on Sunday afternoon, and Mars bars. So it pains me a little bit to be mildly disappointed with the new Bond film. Don't worry, this...

Posted by: Creativepool
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Inspiration

CP Loves... Dan Hillier

by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...

Posted by: Creativepool
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Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial

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