Leaders
Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.
Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...
Posted by: Creativepool Editorial
Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Leaders
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service.
Screen time
Apple TV+ will give users access to...
Posted by: Creativepool Editorial
Leaders
Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019.
While it wasn’t a vintage year for football on the field, the ads typically...
Posted by: Creativepool Editorial
Leaders
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past.
Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
Leaders
Burberry - Close Your Eyes and Think of Christmas
Vodafone - Christmas Covered
Agency: Ogilvy UK
Director: Gary Freedman
Production: Independent Films
Visa - #KeepItLocalThisChristmas
Agency: Saatchi & Saatchi
Director: Chris...
Posted by: Creativepool Editorial
Leaders
The Gate - Gay Times Magazine
The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Leaders
180LA
180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...
Posted by: Creativepool Editorial
Leaders
WCRS - Royal Marines Commandos
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line...
Posted by: Creativepool Editorial
Leaders
Multiple - Shell
Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
Leaders
Park Village
Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...
Posted by: Creativepool Editorial
Leaders
72andSunny - Trojan
Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...
Posted by: Creativepool Editorial