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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Inspiration

The blissfully typographic work of a graphic designer - #MemberSpotlight

Coming from a background in typography, Iain Smith Dwight has an incredibly peculiar style that loves to blend type and illustrations in bold new ways. Iain graduated in Northampton with a degree in Graphic Communication and defines himself as a...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Inspiration

Oscar Pop! 2021’s Best Picture Nominees as Original Pop Art Posters

When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...

Posted by: Benjamin Hiorns
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Inspiration

Between typography, graphic design and perseverance - #MemberSpotlight

Iain Smith Dwight has a mind buzzing with energy and a creative spirit that never rests. From music to fashion, film and even more, Iain can easily find inspiration in any kind of creative industry that interests him, never afraid to take an extra...

Posted by: Creativepool Editorial
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo
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Industry

Unpausing life with O2 and the excitement of technology - #BehindTheIdea

The pandemic crisis has brought most of the world to a halt, at least when it comes to planning and the most social activities. Arguably, we have stopped doing the simplest of things too - like buying a new piece of technology or enjoying the thought...

Posted by: Creativepool Editorial
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Features

Global creative calendar: April 2021

Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...

Posted by: The Darnell Works Agency
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Industry

Bringing some Genuine Draught to the table - #BehindTheIdea

In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...

Posted by: Creativepool Editorial
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Inspiration

Take a deep breath - #MemberSpotlight

Mariano Gabriel Vidal is an animation artist. He is also the character designer behind the 2018 International Emmy Kids Awards Nominee show Mini Beat Power Rockers. The best part is that, by his own admission, Mariano also got into the industry by...

Posted by: Antonino Lupo
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Industry

Connecting back to nature with Air Wick - #BehindTheBrand

Over a year after our first global lockdowns, many are the new lessons we have learned from a global pandemic. One of these is that the best brands are the ones with a powerful identity. In that, Air Wick has very few equals. Darren Morgan, Global...

Posted by: Creativepool Editorial
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Inspiration

From Bogotá to London with creativity and resilience - #MemberSpotlight

Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...

Posted by: Creativepool Editorial
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Inspiration

Balancing distinction with familiarity - #MemberSpotlight

Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...

Posted by: Creativepool Editorial
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Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

Posted by: Southpaw
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Workshop

Can I use George Orwell's legacy in my works?

Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...

Posted by: Creativepool Editorial
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Features

Design in 2021: What will influence creative?

The wonderful thing about design trends is that with a new year comes an opportunity to reset and quite literally breathe new air, colour and technique into our work.We’ve spotlighted three themes which we see dominating the creative direction...

Posted by: Something Big
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Features

What Trump’s social media ban means for the future of the Internet

President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...

Posted by: Mary Keane Dawson
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Leaders

The value of collaboration in creative work

How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...

Posted by: Creativepool Editorial
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo
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Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
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Industry

Supporting underrepresented talent with Daniella's Guestbook

There is clearly a problem with representation in the creative industry. With mostly white males and females holding a position of power, Asian, Latinos and Black creatives are very few and far in between. This leads to a plethora of underrepresented...

Posted by: Creativepool Editorial
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Inspiration

Discussing the LatAm film industry with filmmaker Alejandro Giorlando

Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....

Posted by: Creativepool Editorial
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Industry

Most freelancers will need nearly a year to recover from the COVID crisis

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: November 2020

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Inspiration

Grasping the dramatic storytelling of Sergio Onzari

Sergio Onzari prefers content to packaging, travel to office life, and ultimately wants the world to know that storytelling is what dictates every step of his life. Having started in an advertising agency in Buenos Aires, the content producer is...

Posted by: Creativepool Editorial
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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Workshop

Behind the Idea: How to Seize the Awkward with Droga5 and the Ad Council

We've just wrapped up Mental Health Awareness Month and we've seen some incredible works from all across the creative industry to fight the stigma of talking about your mental health, whoever you are and wherever you are from. With suicide as the...

Posted by: Creativepool Editorial
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

Member Spotlight: the delicate balance in Geoff Sence's style

There is both an art and science to freelancing, and graphic designer Geoff Sence has certainly got them right. Overflowing with dreams and aspirations, Geoff has developed a style blending vintage with modern, able to maintain that delicate balance...

Posted by: Creativepool Editorial

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