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Technology

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Advertising

Lily Cole and FCB Inferno create the Alphabet of Illiteracy

British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...

Posted by: Industry Updates
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Technology

The quick guide to Google 'Alphabet'

'As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one.” As part of that, we also said that you could expect us to make “smaller bets in areas that...

Posted by: Magnus Shaw
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Advertising

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Technology

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Advertising

Top Hires of the Week

WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...

Posted by: Industry Updates
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Technology

WPP invests in VR/AR company Within Unlimited

WPP has made a strategic investment in Within Unlimited, the US-based virtual reality/augmented reality entertainment and technology company led by renowned film maker and music video director Chris Milk and technologist Aaron Koblin. Within creates...

Posted by: Industry Updates
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Technology

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Advertising

Wieden+Kennedy unveil Equinox LGBTQAlphabet

Lifestyle brand Equinox has unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you...

Posted by: Industry Updates
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Economy

Interbrand announces breakthrough brands of 2017

What are the qualities that allow for some startups to soar, whilst so many others like it stumble at the first hurdle? That’s what global brand consultancy Interbrand set out to understand with its Breakthrough Brands report, now in its second...

Posted by: Industry Updates
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Technology

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Design

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly special one, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Industry Updates
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Design

Rebrand Roundup: Charity, Historic Bread, Rightmove & Carlsberg

Corke Wallis - Ambition School Leadership Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust; Ambition School Leadership. The...

Posted by: Industry Updates
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Entertainment

Election Fever: The Final Countdown

The 2016 US general election has been an almighty farce, let's not pull any punches here. Farce makes for great fuel when it comes to creative work though. Running the range from the daft to the strikingly satirical and the just downright bemusing,...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Account Wins of the Week

VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...

Posted by: Industry Updates
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Advertising

Halloween 2016: The Best of the 'Beast'

Never ones to miss a trick (or treat) when it comes to mining popular culture for opportunities when it comes to riding the cultural zeitgeist, agencies across the globe have spent the best parts of the last week creating 'spooktastic' campaigns,...

Posted by: Benjamin Hiorns
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Technology

Rise of the Machines: AI is taking over Hollywood, Creativity, and Beauty

As part of my ongoing series of articles focusing on how technology is gradually overtaking humanity in terms of creative prowess, I've decided to this month focus on Artificial Intelligence, with a few recent news pieces that sent my tech-paranoia...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Industry Updates
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Features

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

Posted by: Jelly London
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Advertising

Cannes Lions 2016: Lions Health Weekend Roundup

The 63rd Cannes Lions International Festival of Creativity officially threw open the doors of the Palais des Festivals on Saturday (June 18), delivering its largest ever content programme, alongside some exciting new initiatives for attendees. Lions...

Posted by: Industry Updates
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Advertising

Top 5 Ads of the Week

BBH Sport: The Lawn Tennis Association Go Hit It The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...

Posted by: Benjamin Hiorns
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Inspiration

Creative Cultural Calendar for 2016

It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...

Posted by: Michelle Collier
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Design

Rebrand Roundup: From The Met to The Hague

Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...

Posted by: Industry Updates

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