Displaying 505 - 540 of 576 results
For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...
Posted by: Creativepool Editorial
London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...
Posted by: Creativepool Editorial
Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...
Posted by: Creativepool Editorial
The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...
Posted by: Creativepool Editorial
Win Hiscox account VCCP was chosen as a creative European partner for Hiscox earlier this week. The agency has been tasked with creating a fresh multimedia campaign to promote the insurance provider's online subscription platform, which is dedicated...
Posted by: Creativepool Editorial
Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...
Posted by: Benjamin Hiorns
McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...
Posted by: Creativepool Editorial
CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...
Posted by: Creativepool Editorial
TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....
Posted by: Creativepool Editorial
BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...
Posted by: Creativepool Editorial
BBDO Worldwide has officially been named the world's most awarded agency network across all marketing communication disciplines after topping the 2014 Directory Big Won, an annual report based on 5,138 pieces of work from 1,667 agencies around the...
Posted by: Creativepool Editorial
Arnold Worldwide Global creative agency Arnold Worldwide announced recently the appointment of Jim Elliott to the new role of global chief creative officer, a role under which he will drive Arnold's creative product across the network from the...
Posted by: Creativepool Editorial
TBWA\Chiat\Day New York TBWA\Chiat\Day New York has found its new CEO in the form of Rob Schwartz, who move into the (newly created) position from his previous role as global creative president for TBWA Worldwide. He will take charge of all...
Posted by: Creativepool Editorial
Starcom Mediavest Group SMG has been appointed as the media agency partner of du, the Dubai-based integrated telecommunications service provider. The win came after an intensive eight-month, multi-agency pitch, with Starcom coming out on top against...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...
Posted by: Magnus Shaw
TBWA Worldwide has managed to hold on to one of the most coveted advertisers in Asia after it was announced yesterday that its Singapore Airlines (SIA) contract had been renewed without a pitch. There was speculation that the airline could be putting...
Posted by: Creativepool Editorial
JWT London recently unveiled its news Debenhams campaign for the 2014 Christmas season. Dubbed “Found It,” the multi-channel campaign will run across all touch points, with a much heavier marketing push than in previous years. As well as...
Posted by: Benjamin Hiorns
McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...
Posted by: Benjamin Hiorns
At the IPA Effectiveness Awards ceremony last night, which was held at the London Hilton on Park Lane, the big winner was Adam & Eve DDB's Foster's “Good Call” campaign, which has become synonymous with Channel 4 comedy over the last...
Posted by: Benjamin Hiorns
David Beckham; retired international football hero, noted philanthropist and unofficial UK ambassador, has collaborated with filmmaker Guy Ritchie in a new ad for his Haig Club Scotch Whisky, a venture he can add to his already enviable marketing...
Posted by: Benjamin Hiorns
Luke Atkinson, former head of planning at Leo Burnett Sydney, will be moving to New York to serve as vice president of consumer and cultural planning for Smirnoff vodka. Atkinson left Leo Burnett earlier in the year to get married and was replaced by...
Posted by: Benjamin Hiorns
The last week has seen quite a few notable moves in ad world, with a few significant appointments that I've already touched on (including Lindsay Pattison's appointment to global CEO of Maxus), as well as those listed below. Nils Leonard has been...
Posted by: Benjamin Hiorns
London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...
Posted by: Benjamin Hiorns
The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...
Posted by: Benjamin Hiorns
After a while in limbo, Saatchi & Saatchi, the Publicis Groupe owned global communications and advertising agency network, has finally filled its chief marketing officer role. The agency has been without a CMO since Ben Bittman left in 2010, but...
Posted by: Benjamin Hiorns
It's been announced today that the United Overseas Bank, one of the largest financial services groups in Southeast Asia, has severed its ties with the Publicis Groupe agency Leo Burnett Singapore, who were formerly the banking organisations agency of...
Posted by: Benjamin Hiorns
There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...
Posted by: Benjamin Hiorns
Friday 19th September 2014 it was announced that Simon Sherwood, the Group Chairman of Bartle Bogle Hegarty (BBH), is to retire at the end of the year. Simon Sherwood began his advertising career in 1979 as a graduate trainee at DDB. At the beginning...
Posted by: Creativepool
It was announced yesterday that Leo Burnett London has hired the creative team of Matt Collier and Wayne Robinson from DDB Chicago, where they've worked together since 2011. The duo were originally based in London at Mother, but moved onto JWT where...
Posted by: Benjamin Hiorns
Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...
Posted by: Benjamin Hiorns
Last week there was a bit of a shakeup at Havas Worldwide London, with Leila Bartlam leaving the agency for a job at Iris as head of TV, film and content, and Lucy Powell moving to claim Bartlam's vacated role. Powell has been a TV producer at Havas...
Posted by: Benjamin Hiorns
After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...
Posted by: Benjamin Hiorns
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....
Posted by: Benjamin Hiorns
The Warc 100 was announced last week and BBDO Worldwide took the top spot by having the most campaigns on the list of any global agency network. The Warc 100 is an annual ranking of the best marketing campaign's in the world, with a campaign's...
Posted by: Benjamin Hiorns