Leaders
Publicis Conseil launch digital Renault F1 campaign
Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...
Posted by: Creativepool Editorial
Leaders
Ogilvy London & Aardman create Monster Stains
Monster Stains: The Art of Stain Removal
Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...
Posted by: Creativepool Editorial
Leaders
Coating everything in chocolate for Sydney's newest attraction
Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...
Posted by: Creativepool Editorial
Leaders
Unifying the Power of Play
To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...
Posted by: Creativepool Editorial
Leaders
Project:Nose
With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...
Posted by: Creativepool Editorial
Leaders
Wavemaker: Specialist content division
By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
Features
As you may have noticed by now, Creativepool's founder Michael Tomes has been rapidly interviewing industry leaders at Dubai Lynx International Festival of Creativity on their way to and from judging, speaking, and all sorts of other events, as part...
Posted by: Creativepool
Features
The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...
Posted by: Creativepool
Features
Continued coverage at Dubai Lynx brings Michael Tomes face-to-face with Anathea Ruys, head of FUSE APAC, Omnicom Media Group, who has been over at Lynx judging as President of the Branded Content & Entertainment Jury.
"Brands and companies are being...
Posted by: Creativepool
Features
The Dubai Lynx International Festival of Creativity is celebrating its 10th birthday this year, and as an official partner, we're bringing you interviews with some of the top creative minds at the festival. Creativepool Founder Michael Tomes had an...
Posted by: Creativepool
Features
Our non-stop coverage live at Dubai Lynx saw Michael Tomes link up today with Karolina Galacz, Deputy Creative Director at Y&R Hungary. She's come a long way from home in order to judge in the festival's Promo & Activation category.
"Try to be less...
Posted by: Creativepool
Features
As part of our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th birthday this year, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning,...
Posted by: Creativepool
Features
As part of our ongoing coverage at Dubai Lynx, Michael Tomes is joined by Victor Knaap, CEO of MediaMonks, the creative digital production company.
"There's no time to make mistakes."
This isn't the first time we've picked the brains of the...
Posted by: Creativepool
Features
To celebrate Dubai Lynx International Festival of Creativity's 10th birthday, Creativepool has partnered with the festival and sent over its founder Michael Tomes to talk with some of the speakers and guests about creativity, innovation and the state...
Posted by: Creativepool
Leaders
Helping North Korean defectors regain their mental health
South Korean-North Korean Translator
Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...
Posted by: Creativepool Editorial
Inspiration
In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...
Posted by: Creativepool Editorial
Leaders
Going into the Red in Asia
Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...
Posted by: Creativepool Editorial
Leaders
Hijacking the CNN Republican debate to promote House of Cards
On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...
Posted by: Creativepool Editorial
Leaders
Telling a surreal tale of love in Thailand
GrabCar
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film, which acts as a sequel to their launch film “Super Easy Life.” The new film, called “Super...
Posted by: Creativepool Editorial
Leaders
Claiming a batch of Epica Awards for charming, but serious animation
For the COP21 Climate Change Conference currently happening in Paris (until December 11), WIZZdesign produced a poignant film with director Leyla Kaddoura for Publicis Nurun and...
Posted by: Creativepool Editorial
Leaders
Signalling the first signs of Christmas for Quality Street
The First Signs of Christmas
J. Walter Thompson London has teamed up with Quality Street to signal the real signs of Christmas by showering a street (and a cinema audience) with a blizzard...
Posted by: Creativepool Editorial