Displaying 4753 - 4788 of 5510 results
Twitter Twitter officially announced this week that it acquired the live-streaming app Periscope back in January, and several sources have hinted that it will shortly be launched as a separate app with the ability to watch both live and previously...
Posted by: Benjamin Hiorns
MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...
Posted by: Creativepool Editorial
It's become something of a cliché to “Go to the dark side,” in the media. Modern logic dictates that the second sequel in a trilogy should always be “The dark one,” and adding a touch of gritty realism to a TV show can be...
Posted by: Benjamin Hiorns
After a successful inaugural year, the Young Lions PR Competition is set to return at this year's Cannes Lions International Festival of Creativity. As with last year, there will also be a show of support for the scheme by the International...
Posted by: Creativepool Editorial
With the notorious spring break in full force in America, condom manufacturers Trojan have devised an ingenious new way to get the word out about their products and keep safe sex on the minds of nation's horny young college students. With the help of...
Posted by: Creativepool Editorial
It was bound to happen eventually. Following in the lofty footsteps of Apple and even Amazon, Google have finally opened their first physical store. This time, however, it's us mere English peasants that are getting there first with the launch of the...
Posted by: Benjamin Hiorns
Whilst it might have passed many of you by (and for shame if it did), this Sunday gone (the 8th of March) was International Women's Day; an annual celebration of respect, appreciation and love towards women across the world. To mark the occasion, No...
Posted by: Benjamin Hiorns
Razorfish and Adobe are unveiling what they're calling "The future of retail" at this year's Adobe Summit with a new physical storefront experience that connects the customer across all touch points, helping retailers to sell their wares more...
Posted by: Creativepool Editorial
Big news over at Crispin Porter + Bogusky, where Lori Senecal has been named as Global CEO, a newly created position that will see her steering CP+B through its ongoing global growth and expansion by managing the coordination of the firm's eight...
Posted by: Creativepool Editorial
Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...
Posted by: Magnus Shaw
The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...
Posted by: Creativepool Editorial
Havas officially opened the Havas Village Chicago this week at the freshly renovated 81,000 square foot office space in the River North area of the windy city; a trendy, urban neighbourhood that perfectly suits the global marketing and communication...
Posted by: Benjamin Hiorns
Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...
Posted by: Creativepool Editorial
The Lema furniture brand is opening its first company-owned flagship store in London this spring on Kings Road. The store, which is due to open in May, will cover 400 square metres over two floors, each encompassing Lema's two brands, Lema Casa (on...
Posted by: Creativepool Editorial
Cannes Lions has announced the launch of a brand new award, launched with the active support of LeanIn.Org. Glass Lion: The Lion for Change follows on from the 2014 launch of “See It Be It,” the Festival initiative which aimed to...
Posted by: Creativepool Editorial
The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...
Posted by: Creativepool Editorial
I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...
Posted by: Benjamin Hiorns
Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...
Posted by: Creativepool Editorial
Last week, M&C Saatchi bought a stake in the multi-award winning Brazilian agency, Santa Clara, on of the top five creative advertising agencies in the LATAM region. The agency is led by partner and CEO Ulisses Zamboni and partner and CCO Fernando...
Posted by: Creativepool Editorial
AdRoll, the world's largest retargeting platform, has announced plans to expand into Japan with the opening of its new Tokyo office, which will be led by a local, all-star team of industry heavyweights. This is the company's sixth office, after...
Posted by: Creativepool Editorial
For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...
Posted by: Creativepool Editorial
The Cannes Lions is taking a rather unconventional approach this year with its own ad campaign called “Invest in Creativity,” which features print ads and online videos created by McCann London. The tongue-in-cheek message behind the...
Posted by: Benjamin Hiorns
Billy Faithfull, Executive Creative Director at WCRS, talks with Creativepool founder, Michael Tomes. Hear Billy's thoughts on the book, whether creativity can be learned, and problem solving in advertising. Billy started his career in a design...
Posted by: Creativepool
Omnicom's OMD Worldwide has claimed the title of the “World's most creative media agency” for the ninth consecutive time courtesy of the Gunn Report for Media. This now means that the agency has topped the rankings every year since the...
Posted by: Creativepool Editorial
The global children's TV channel Boomerang, a subsidiary of Cartoon Network that specialises in classic cartoons (such as Tom & Jerry and The Flintstones) with a more family friendly approach than the alternative, modern cartoons featured on its...
Posted by: Creativepool Editorial
It was announced yesterday that the Publicis Groupe, which recently bought the $3.7 billion Sapient network, had begun exclusive negotiations in view of purchasing Relaxnews, the Parisian press agency with global expertise in consulting, production...
Posted by: Creativepool Editorial
A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...
Posted by: Magnus Shaw
VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...
Posted by: Creativepool Editorial
The New York Festivals Torch Awards has announced its mentors for 2015, and this year, the five prominent international chief creative officers poised to watch over the proceedings include top executives from Havas Worldwide and AKQA. Havas Amsterdam...
Posted by: Creativepool Editorial
This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...
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The UK's third-largest pharmacy chain (and largest independent pharmacy) recently relaunched its 780 stores under a new brand and a new name. The Co-operative Pharmacy, which employs over 7,000 staff across the country, has been rebranded as...
Posted by: Creativepool Editorial
Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find...
Posted by: Creativepool Editorial
Acclaimed artist Tom Burckhardt is certainly no stranger to the concept of making something out of nothing. In his paintings, a selection of which will be on display at a solo show taking place at the Tibor De Nagy Gallery in New York later this...
Posted by: Creativepool Editorial
Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...
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It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...
Posted by: Creativepool Editorial
Snoop Dogg takes cannabis enthusiasm to its logical conclusion Rapper, actor and entrepreneur (you read that right) Snoop Dogg (the artist briefly known as “Snoop Lion”) is reportedly attempting to raise $25 million in order to invest in...
Posted by: Creativepool Editorial