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Technology

Blueclaw urges agencies to use FaceApp for good

Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...

Posted by: Creativepool Editorial
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Advice

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Social Media

Agencies under increasing threat from influencers

The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...

Posted by: Creativepool Editorial
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Entertainment

Comic Relief 2017: The Brands and Agencies getting in on the LOLS

Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...

Posted by: Benjamin Hiorns
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Features

Because agencies can’t change on their own

The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...

Posted by: Andy Bolter
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Events

Creative Debates: Agencies only talk about innovation

This year, Creativepool is back at Spikes Asia; the region's oldest and most prestigious festival of creativity, which has now grown into a glorious three-day celebration of inspiration and creative achievement and an unrivalled platform from which...

Posted by: Creativepool
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Advertising

Agencies share rejected Remain posters post-Brexit

I've waffled on enough already about the unmitigated disaster that has been the Brexit, and it's unlikely that a better advertising campaign could have saved us from the gallows, but it's still fun sometimes to ask ourselves “What If?” In...

Posted by: Benjamin Hiorns
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Trends

How will consumer engagement in 2025 challenge brands and agencies?

The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...

Posted by: Melanie Howard
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Advertising

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Advertising

Big Four agencies dominate Dubai Lynx shortlists

The lion's share of the Dubai Lynx Festival of Creativity shortlists were released yesterday, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. Leo Burnett will no doubt be attempting to repeat its double...

Posted by: Creativepool Editorial
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Advertising

Cincinnati's top agencies to duke it out in a new type of 'Fight Club'

This Thursday January 21st, three of Cincinnati’s largest advertising agencies: POSSIBLE, Rockfish and Barefoot Proximity, will compete in the inaugural “Agency Fight Night,” a real-time contest to see who can generate the most...

Posted by: Creativepool Editorial
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Advertising

McCann's Asian agencies win big at Campaign Awards

McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. With the global marketing firm being ranked the most creative agency network in Greater China and taking home the largest number of “Agency Of The Year”...

Posted by: Creativepool Editorial
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Advertising

The Launchpad: The newest agencies opening their doors this month

This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...

Posted by: Creativepool Editorial
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Advertising

DDB buy one of the largest independent agencies in Brazil

DDB Worldwide has made a major South American acquisition is the shape of Grupo ABC, one of the largest independent advertising and marketing communications group in Brazil and number 25 in the rankings of the world's largest agency companies. Grupo...

Posted by: Creativepool Editorial
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Features

Why agencies get it so wrong when marketing themselves

Many years ago, I worked for an agency which specialised in recruitment and graduate communications. It was pretty successful too, with a host of blue-chip clients and a stack of creative awards. It was American owned, and one day the message came...

Posted by: Magnus Shaw
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Features

Say what? 15 ridiculous things overheard in agencies

Here's a little plug for a Twitter feed we can all enjoy. Called @AgencyQuotes, it simply compiles strange, amusing and ridiculous things which have been uttered in the offices of creative businesses throughout the land. Highly entertaining and...

Posted by: Magnus Shaw
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Advertising

General Mills hand their shopper-marketing account to 5 WPP agencies

General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...

Posted by: Benjamin Hiorns
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Advertising

Warc 100 database name 2014's top agencies and brands

The Warc 100 database, which tracks international winners of effectiveness and strategy awards, recently named Ogilvy & Mather New York as the Americas top creative agency, PepsiCo as the top advertiser and Samsung Galaxy as the top brand, according...

Posted by: Benjamin Hiorns
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Advice

Opinions - Why do creative agencies all talk the same?

by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...

Posted by: Creativepool
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Inspiration

Opinions - The sensory overload inside American ad agencies

by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...

Posted by: Creativepool
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool
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Features

Why on earth aren't brands doing enough for the environment?

It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...

Posted by: Creativepool Editorial
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Technology

Mixed reality will have as big an impact as iPhone

The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...

Posted by: Ryan Watson
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity
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Features

Gender stereotyping: No smoke without fire

This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...

Posted by: Southpaw

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