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Features

Legends of Advertising: Mary Wells Lawrence | #HistoryMonth

Last history month, we highlighted Sir Martin Sorrell as our 2021 “legend of advertising.” A divisive figure still operating from the sidelines after stepping down from WPP in 2018, Sorrell is very much the kind of person most people...

Posted by: Benjamin Hiorns
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Inspiration

The age of beauty: tackling the industry’s diversity blind spot

A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...

Posted by: Creativepool Editorial
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Inspiration

Check out the most mind-blowing print campaigns of 2021

If you’re among those who believe print is dead (or dying), you clearly haven’t seen the best print campaigns of 2021. Print is certainly far from dead, and in fact, it may stick around for a very long time still, in one form or...

Posted by: Antonino Lupo
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Inspiration

All the best campaigns of 2021 in one place!

After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...

Posted by: Antonino Lupo
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Inspiration

Member spotlight - The fantastical floral fancies of Jessica Crawford

When you catch a glimpse of Jessica Crawford’s work, the first word that often comes to mind is “floral.” Indeed, so much of her work revolves around the natural beauty of flowers and fauna and it’s this aesthetic that has...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BMB - Campaign To End Loneliness BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Commercial Flying Cars and other stories

Dyson opens first research and development centre outside UK Dyson has opened a new Technology Centre in Singapore, its first research and development site outside of the UK. The £330 million investment will see 1,300 staff from the centre...

Posted by: Creativepool Editorial
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Leaders

Coen Brothers direct Peter Fonda in Wild Super Bowl spot for Mercedes

The Coen Brothers (Joel and Ethan to their mother) are arguably amongst the only true modern auteurs in American cinema, so the news that they were to direct an ad spot for Mercedes Benz to air during the Super Bowl came as something of a shock to...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

McDonald's and Heathrow bring the playful and emotional Christmas Cheer

The Christmas campaign continue to fly in thick and fast, with the last few days seeing the launch of two more notable festive spots, each of which approach the season from a similar angle. They go to show just how much ground there is to cover when...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Robotic Interns, Simulated Dementia and more Pokémon

360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...

Posted by: Creativepool Editorial
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Leaders

NBBJ build one of the largest offices in North America for Samsung

Whilst Samsung will probably never overtake Apple in terms of global recognition at this point, one area they can at least take them on, is in sheer scale. Enter US architectural firm NBBJ, who have designed and built, for Samsung, one of the largest...

Posted by: Benjamin Hiorns
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Inspiration

Guide to Computing: INK and Docubyte

INK’s James Ball, aka Docubyte, discusses the thought process behind the G​uide to Computing photo series ... Guide to Computing Guide to Computing represents the first release of a body of work documenting the beginning of our computing...

Posted by: INK
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Leaders

Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

Fold7 take us shopping in new Carlsberg campaign

Whilst some might have accused Carlsberg of flogging a dead horse with their now iconic “If Carlsberg Did” and “Probably The Best” campaigns, every time the brand has veered away from the format, the public starts to miss them...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial
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Leaders

Dame Helen Mirren leads the quest to save our #ManOnTheMoon

Ageing is an inevitable aspect of life that's very rarely covered in advertising unless it's going for an easy laugh (otherwise known as the “Let's just put a granny on a trampoline and call it a day” syndrome). It could be because...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...

Posted by: Benjamin Hiorns
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Leaders

The London Design Festival ROCKS

Even though the recorded music industry has been falling into a perpetual tailspin since the advent of the “Free” download (it's not free it's stealing), live music is more popular than ever before. In fact, many acts (even the big ones)...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...

Posted by: Creativepool Editorial
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Inspiration

Philosophical dialogues exploring the cultural creativity of the brain

Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...

Posted by: Jugular:Joining The Head and the Heart
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Leaders

A window into the world of sex

There are few things in life less sexy than numbers. Even the number 69 only approximates a sexual position, and is more a cause for mild amusement than genuine arousal. This project by the creative agency Nice and Serious for the Wellcome...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi are shaking things up!

There was some big news coming out of M&C Saatchi yesterday. Firstly, Public Health England (PHE) awarded its consumer engagement PR brief to the agency, with Freuds, which currently holds the contract, but was unable to pitch directly, as a...

Posted by: Benjamin Hiorns

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