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Industry

Advertising Week Europe: Live Streaming from Academy Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Industry

Advertising Week Europe: Live Streaming from IPA Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Advertising Week Europe: Live Streaming from ITV Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Advertising Week Europe. Live Streaming from Sun Studio

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Industry

Advertising Week Europe: Live Streaming from Getty Images Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Industry

Advertising Week Europe: Live Streaming from The Guardian Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Leaders

When Advertising Gets Weird!

Adland in the tenties (do you have a better name for it?) is playing it safe for the most part. Whilst the 90s revelled in anarchism and the dawn of the 21st century brought with it some pretty progressive ideas, the last 5 years have been largely...

Posted by: Benjamin Hiorns
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Leaders

New campaign aims to reduce 'women as objects' in advertising

Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...

Posted by: Magnus Shaw
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Leaders

Advertising Week Europe Announces European Roadshow

Berlin School of Creative Leadership, Dutch Digital Design, Future Foundation, The Ad Club and The Marketing Society join inaugural Readshow, with speakers from Spotify, Adobe, Google and more. European Roadshow LONDON, 23 February 2016 -...

Posted by: Advertising Week
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Leaders

Linda Kaplan Thaler joins the Advertising Hall of Fame

Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...

Posted by: Creativepool Editorial
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Leaders

WPP adds the Essence of digital advertising to its roster

As has been strongly rumoured, it’s been confirmed this week that WPP is buying a majority stake in Essence Digital, described by the company themselves as a leading global digital agency and the world’s biggest independent buyer of...

Posted by: Creativepool Editorial
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Leaders

Creative Circle want us to test our advertising knowledge

Creative Circle, the longest running advertising awards body in the UK, has launched a social media focused campaign called #namethebrand to mark their call for entries for the 2016 awards. The campaign, created in collaboration with Leo Burnett...

Posted by: Creativepool Editorial
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Leaders

New York Festivals International Advertising Awards 2016 open for entry

The New York Festivals International Advertising Awards is now accepting entries for its 2016 competition, which adds three new competitions to its robust competition roster: Mobile, Media, and Activation & Engagement. Mobile advertising now accounts...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: Facebook unify TV and mobile advertising

Facebook commenced this week’s IAB UK Digital Upfronts on Monday morning (October 19) with a session packed full of insights about today’s mobile world. Ed Couchman, Facebook’s UK head of agency relations kicked-off proceedings at...

Posted by: Creativepool Editorial
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Leaders

A new partnership for native advertising.

Adyoulike has announced it has partnered with global marketing technology provider MediaMath as part of its native advertising exchange programme, 'Adyoulike Exchange'. The 'Adyoulike Exchange' solution gives advertisers across Europe and the US...

Posted by: Magnus Shaw
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Workshop

If you don’t spend 20% of your time networking then you are…

..In short, you’re either very lucky or you’re not being very wise. Because I’ve now heard from at least three different sources that in order to keep the money rolling in, us freelancers need to spend 20% of our waking hours (or...

Posted by: Ashley Morrison
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Inspiration

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

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Inspiration

Heidi and Hallbery: A unique blend of advertising and print design

We all know the agency Mother. Great client list, lots of awards, reputation for ace campaigns; but nobody really associates them with scarves. Until now, that is. Introducing Heidi Pridham and Nick Hallbery. Nick's a leading creative at Mother and...

Posted by: Magnus Shaw
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Leaders

The Week in Advertising

The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...

Posted by: Benjamin Hiorns
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Leaders

The Week in Advertising

VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

Vodafone - Let's Go While I don't object to advertisements suggesting a product or service will enhance a small corner of my life (it could be argued that's what all advertising does), I do find it tiresome when a brand proposes it has unlocked the...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

Very - Can't Wait For Summer Quite a plush and expensive looking spot for Very, here. And a nice little twist at the end. It's just a shame the whole thing is focused on models with 'perfect' beach bodies, rather than the actual people likely to be...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...

Posted by: Magnus Shaw
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Job Description: Advertising Account Planner

Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...

Posted by: Creativepool
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Leaders

The Week In Advertising

Irn Bru - Train The Irn Bru people have been making a virtue of tasteless ads for a while now. I suppose you'd call them 'cheeky', rather than full-on rude - and here's the latest. If one were to nit-pick, it could be said they are playing a bit...

Posted by: Magnus Shaw
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Leaders

UK Election 2015 in advertising

Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...

Posted by: Benjamin Hiorns
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Leaders

These Advertising Emojis are adsolutely marvellous

Emojis have become a niche market in and off themselves of late, with every minor property or release appearing to warrant its own batch of respective icons. So why has it taken this long for the advertising industry to get in on the action? The...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

The Green Party - Change The Tune Unlike the US position, political parties in the UK aren't permitted to buy up airtime for promotional purposes. They are, however, allocated pre-arranged slots on which to display their wares - and this is the...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

Arnie And The Meerkat Unless you've been on holiday to Jupiter, you'll have seen the current 'Compare The Market' work, wherein Alexander and Sergei run into trouble with the former Terminator. But what happened behind the scenes? Here's your chance...

Posted by: Magnus Shaw

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