Leaders
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over?
Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Leaders
Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity?
Every agency and...
Posted by: Creativepool Editorial
Leaders
We are very pleased to announce that we will be presenting the benefits of sourcing creative from professional communities at AdWeek Europe next week.
Heather Deacon, Creative Solutions Director, will discuss how effectively sourcing from a...
Posted by: Heather Deacon