Magazine

displaying 1 - 36 of 4064 results

*

Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
*

Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
*

Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
*

Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
*

Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
*

Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
*

Leaders

Agency of the Week: Crispin Porter + Bogusky

Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...

Posted by: Creativepool Editorial
*

Leaders

Former CP+B partners launch new agency in Miami

Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...

Posted by: Creativepool Editorial
*

Leaders

Ogilvy & Mather named World's Most Effective Agency Network by Effies

Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...

Posted by: Creativepool Editorial
*

Leaders

Agency of the Week: Droga5

Putting Sir Patrick Stewart and Strongbow together again Strongbow US “Award - Original” Whilst it might be found on the taps at almost every pub in the UK, Strongbow is still something of a niche beverage across the pond, indeed, alcoholic...

Posted by: Benjamin Hiorns
*

Leaders

Agency of the Week: VCCP

Encouraging travellers to swap their weekends with The Everyday Man It’s never been easier to cast convention aside and jet off for an unusual weekend away somewhere in Europe. So, in the sprit of spontaneity, easyJet is encouraging people to...

Posted by: Creativepool Editorial
*

Leaders

Agency of the Week: Saatchi & Saatchi

The return of Winston Wolf This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's...

Posted by: Creativepool Editorial
*

Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
*

Leaders

Australian agency turns movie studio!

George Patterson Y&R (Patts) is getting into the movie business, with their official backing of a heavily anticipated new film by acclaimed actor and writer Brendan Cowell, which will be making its début appearance at the 2015 Sydney Film...

Posted by: Creativepool Editorial
*

Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
*

Leaders

Publicis brings the future to digital advertising

News emerged yesterday that suggested the Publicis Groupe is in talks to acquire the Sapient corp, the French advertising giant looks to recuperate from its failed $35 billion merger with Omnicom and speed up its transformation into a digital-focused...

Posted by: Benjamin Hiorns
*

Leaders

Webby and D&AD Awards Name Ogilvy & Mather Agency of the Year

Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...

Posted by: Benjamin Hiorns
*

Leaders

TBWA Worldwide acquire Heimat; Germany's 'Agency of the Year'

It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...

Posted by: Benjamin Hiorns
*

Leaders

TBWA “Get in the mood” and acquire a promising Brazilian agency

It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...

Posted by: Benjamin Hiorns
*

Leaders

VCCP Partnership scoops IAB’s Agency of the Year award

VCCP Partnership has been awarded the Internet Advertising Bureau’s (IAB) Creative Showcase Grand Prix to become Agency of the Year. The agency scooped the award after receiving the most honours for outstanding digital campaigns throughout...

Posted by: VCCP
*

Advertising executives? - Why don't you open your mind?

Saturday afternoon was spent lazing about underneath a tree on Hampstead Heath, me and my friends slowly working our way through a gigantic picnic. Whilst doing a bit of cloud watching, we spotted a helicopter pulling a gigantic PKR Poker banner...

Posted by: Creativepool
*

Features

What will happen in advertising in 2013?

by Ashley Morrison. It seems clear to me that adverts are getting cleverer. Gone are the days of naive wonder with small children pondering how Mummy gets the dishes so clean, or young teenagers dancing around in waistcoats while sucking on their...

Posted by: Creativepool
*

Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
*

Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
*

Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman

Back to Magazine

ad:
ad:
ad:
ad: