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Leaders

Identity theft. Is Apple Pay the answer?

As technology continues to be a growing part of our lives, we are so quick to register so much information into our smartphones and tablet without reading the small print or even reviews for that matter. We are constantly wary of identity theft. Is...

Posted by: Digital Recruitment Company
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Leaders

Sir Terry Pratchett and Seth Rogan team-up to Fightback

Whilst beloved author and British institution Sir Terry Pratchett and professional Hollywood stoner icon Seth Rogan might not have a lot in common on paper, both have lent their support to a new campaign for Alzheimer's Research UK, which launched on...

Posted by: Benjamin Hiorns
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Leaders

ADMA announce new 3 day festival

ADMA, the Association for Data-Driven Marketing and Advertising, has announced a brand new three day festival in Australia. The Festival of Marketing, Media, Analytics and Advertising (FOMMA) from August 4-6 at the Sydney Hilton Hotel and The Seymour...

Posted by: Creativepool Editorial
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Leaders

Google and the Looney Balloons

In this perpetually advancing technological age, we've developed a habit of taking things for granted, particularly when it comes to the internet. Just yesterday in fact, I recall sitting across from a frumpy young woman in a local eatery, who was...

Posted by: Benjamin Hiorns
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Leaders

Saatchi Italy create the Perfect Woman

Innovative production studio UNIT9 has teamed up with Saatchi & Saatchi Italy to create a virtual “Perfect Woman” using real-time projection mapping. The live experiment was created to promote Vitasnella mineral water, one of the most popular...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announce innovative speakers

Cannes Lions has announced the first list of speakers for Lions Innovation; the new “Festival within a festival” that will run during the Cannes Lions Festival this year, and focuses on innovative data, technology and ideas in...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interviews present Laura Jordan Bambach

The president of D&AD talks to Creativepool in our Ubiqutious Black Cab about her early career, breaking into the creative industry, and how to succeed… Laura Jordan Bambach explains to Creativepool founder, Michael Tomes, how her many roles...

Posted by: Creativepool
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Leaders

WPP make another 'Swift' purchase

It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...

Posted by: Creativepool Editorial
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Leaders

Give a Crap this World Toilet Day

Some of the richest people in the world are being urged on social media to show that they “Give a crap” about clean water by WaterAid, the international charity that transforms “Millions of lives every year with clean water, safe...

Posted by: Benjamin Hiorns
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Leaders

CDW help us “Get IT” with the help of a basketball legend

CDW, the Fortune 500 technology solutions company, recently launched the latest version of their successful “People Who Get IT” campaign, debuting the new spot, featuring NBA hall of fame player Charles Barkley, last night during ESPN's Monday...

Posted by: Benjamin Hiorns
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Features

Drive Like A Girl: patronising, discriminatory...or clever?

Most people would probably agree that, these days, we are a much more touchy-feely nation than ever before. Or much more “politically correct”, if you want to be more politically correct about the label. But advertising is still one of...

Posted by: Ashley Morrison
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Leaders

On the near future of wearables

The current state of wearables is segmented, run (Nike+ Fuelband, Fitbit Force), sleep (Jawbone Up), watches (pebble, Samsung Galaxy Gear, Sony SmartWatch, metawatch)…, some of them like pebble offer a great amount of customisation, yet it...

Posted by: Deltobran
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Workshop

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Features

Tintin and the adventures of performance capture

Any regular movie-goer will be familiar with the use of CGI effects in sci-fi, fantasy and other animated movies. They can be as or even more visually stunning than a 'real' film because the only limit is the imagination of the director and the...

Posted by: Creativepool
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Workshop

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Leaders

iPhone, iPad, therefore iAm.

A In two days time our lives, as we know them, are about to change forever. Why, you ask? Because the iPad is here of course. Do try to keep up, people. Apple are going to be opening their stores at 8am to accommodate the vast quantity of eager...

Posted by: Creativepool
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Inspiration

iCame, iSaw, iBought. Now I'm iHooked.

There may be "an app for just about anything", but have we gone a bit nuts over the iPhone? Boys with toys. A bit of a generalisation, as rhyming adages go, but one which I think is more true today than ever before. No matter how old I get (and...

Posted by: Creativepool
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Workshop

How to hire a Video Editor

Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...

Posted by: Creativepool Editorial
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Posted by: Benjamin Hiorns
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Features

How Generative AI is Changing Our Industry and Our Society

Beyond the fledgling capabilities of ChatGPT, Generative AI is rewriting the rulebook. One person who knows that more than perhaps anyone else is tech influencer Bernard Marr, whose latest book, Generative AI in Practice, outlines the profound and...

Posted by: Benjamin Hiorns
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Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
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Features

Will AI Own April Fools' Day? The Best Piss-Take Campaigns of 2024

April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...

Posted by: Benjamin Hiorns
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Workshop

How to hire a 2D Animator

In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...

Posted by: Creativepool Editorial

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