Leaders
RKCY/Y&R - M&S Food
RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
Leaders
Ogilvy & Mather/DAVID - Unilever
Unilever has launched a new campaign that brings together the collective power of consumers and brands to show people in how the everyday brands they love can help to make the world a better place. With consumers...
Posted by: Creativepool Editorial
Leaders
Leo Burnett - McDonald's
McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson London - HSBC
J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...
Posted by: Benjamin Hiorns
Leaders
TMW Unlimited - Impulse
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...
Posted by: Benjamin Hiorns
Leaders
adam&eveDDB - Temptations
The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...
Posted by: Benjamin Hiorns
Leaders
McCann London - Shredded Wheat
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
Leaders
BBH London - KFC
BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...
Posted by: Creativepool Editorial
BBH London - KFC
BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...
Posted by: Creativepool Editorial
Leaders
Karmarama - Plusnet
Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet's “Can’t help but be helpful” brand positioning. The integrated brand and direct response...
Posted by: Benjamin Hiorns
Leaders
CP+B - Fruit of the Loom
In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The...
Posted by: Benjamin Hiorns
Leaders
Leo Burnett - Kellogg's Bran Flakes
Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The...
Posted by: Creativepool Editorial
Leaders
B-Reel London - Gemfields
Rather slim pickings this week, as ad land rallies to nurse its collective hangover from the Cannes Lions and the Brexit vote. Up first is this quite remarkable campaign from creative agency B-Reel & B-Reel Films. Together,...
Posted by: Creativepool Editorial
Leaders
McCann HumanCare - Docusol
How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...
Posted by: Benjamin Hiorns
Leaders
adam&eveDDB - #DontFuckMyFuture
#DontFuckMyFuture - Keira Knightley
We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...
Posted by: Benjamin Hiorns
Leaders
Taylor Herring - Pimms
Jelly Good Show
Whilst not technically an ad, I couldn't possibly help but kick things off this week with this wonderful activation by Taylor Herring for Pimms. It would be unpatriotic of me to do otherwise! What the summery...
Posted by: Benjamin Hiorns
Leaders
BBH London - Audi
The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...
Posted by: Benjamin Hiorns
Leaders
BBH Sport: The Lawn Tennis Association
Go Hit It
The Lawn Tennis Association (LTA) has announced the launch of their first-ever brand campaign this week, and its a bit of a big hitter! “Go Hit It” is part of an effort by the brand to...
Posted by: Benjamin Hiorns
Leaders
Just So - DFS
DFS UK - Ambassador Adam Peaty
DFS launched the second phase of its Rio 2016 Olympic sponsorship campaign this week with profiles of three of Great Britain’s Olympic medal-winning hopefuls; cyclist Laura Trott, swimmer Adam...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson London - KitKat
Crossy Road FOR REAL
In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...
Posted by: Creativepool Editorial
Leaders
Grey London - Go Ahead!
#SnackSmart
This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...
Posted by: Benjamin Hiorns
Leaders
CHI & Partners - The Times
The Times and The Sunday Times
The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...
Posted by: Creativepool Editorial
Leaders
BMB - New Balance
You Are Your Toughest Opponent
In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns
Leaders
Energy BBDO Chicago - LG
LG G5 Jason Statham
It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...
Posted by: Creativepool Editorial
Leaders
Wieden+Kennedy - Chrysler
American-est
As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...
Posted by: Benjamin Hiorns
Leaders
The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...
Posted by: Benjamin Hiorns
Leaders
Wieden+Kennedy - Bud Light
The Bud Light Party is Coming
American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...
Posted by: Benjamin Hiorns
Leaders
FCB West - Electronic Arts
Electronic Arts and their agency FCB West have hired educational children's entertainer Bill Nye (the science guy) to front a brand new campaign to launch the next evolution of its gaming subscription service, Origin...
Posted by: Creativepool Editorial
Leaders
Hasan & Partners - Valio
Less than a month before the death of Ian “Lemmy” Kilmister, the legendary Motörhead frontman filmed a milk commercial for Finnish dairy giant, Valio. The 40-second video is a remake of an iconic 20-year old...
Posted by: Creativepool Editorial
Leaders
In-House - Specsavers
Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...
Posted by: Creativepool Editorial