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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson bank on the power of nostalgia for Philadelphia

Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMB - New Balance You Are Your Toughest Opponent In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...

Posted by: Benjamin Hiorns
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Leaders

Netflix brighten our browsers with the Kimmifier

As a impatient man in his (VERY early) thirties with a fibre optic broadband connection and an addictive personality, I've fallen head over heels for Netflix and it's seemingly endless stream of quality original shows, to the extent that my Friday...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...

Posted by: Creativepool Editorial
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Leaders

The Tate Modern is planning a £260 million refurbishment

Few would accuse the Tate Modern as an institution that looks backwards, but the iconic London landmark and beloved mandatory field trip destination of art students across the country, is looking to engage with its forward-thinking ethos on an even...

Posted by: Creativepool Editorial
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Industry

Advertising Week Europe: Live Streaming from IPA Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Leaders

Cannes Lions name Samsung as Creative Marketer of the Year

Samsung Electronics, the Korean electronics giant responsible for the Galaxy smartphone range and seemingly every modern television that isn't either made by LG or Sony, was recognised this week as the most creative marketer of 2016 by the Cannes...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

WCRS - Pride in London Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Energy BBDO Chicago - LG LG G5 Jason Statham It’s not just Ridley Scott and Liam Neeson who are stepping up to the plate for LG. Enter thoroughly British action hero Jason Statham, who has lent his rugged good looks and aggressive, cockney...

Posted by: Creativepool Editorial
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Leaders

ANDY Awards 2016: The Big Winners

The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...

Posted by: Creativepool Editorial
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Leaders

Sadler Wells & Alistair Spalding create a dance show without dancers

The renowned dance house Sadler’s Wells is engaging an enviable raft of designers and visual artists to create a show which won’t feature any dancers. “No Body” is a first for the London venue, whose artistic director Alistair...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Leaders

Brand Case Studies: In search of perfection with Son of a Tailor

If somebody like how to spend it describes your t-shirt as "..the nearest thing I've found to my ideal...quality is supreme…” you are in a good position to turn heads when walking into a pub, club or office. I met the creators behind the...

Posted by: Harry Elonen
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Leaders

Mother London go even more epic for MoneySuperMarket

ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

The Golden Nintendo As a self-confessed and unashamed nerd with a mean nostalgic streak, I have noticed of late that retro gaming is no longer the affordable pursuit it once was. It depends largely on whether or not you're a player or a collector of...

Posted by: Benjamin Hiorns
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Leaders

Emojis: The most exciting thing since Hieroglyphics

Social media is a great leveller. Through shared images, links and a few key symbols, we all have the ability to speak the same language. Whether we understand Swahili, Spanish, or Swedish, social media can unite us in our passions as we share them...

Posted by: Daniele Fiandaca
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Workshop

Good Things Come To Those Who Chase

In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...

Posted by: Huckletree
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Leaders

Does Sex Still Sell?

Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...

Posted by: Canvas8
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Inspiration

How will consumer engagement in 2025 challenge brands and agencies?

The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...

Posted by: Melanie Howard
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Inspiration

How short films can help you to become a better storyteller

When I first heard the term ‘storyteller’, I hated it. I thought it was way too pretentious and self-important - we’re not novelists; we’re copywriters and art directors. But the more I work on film scripts, copy and even...

Posted by: Southpaw
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Leaders

When Advertising Gets Weird!

Adland in the tenties (do you have a better name for it?) is playing it safe for the most part. Whilst the 90s revelled in anarchism and the dawn of the 21st century brought with it some pretty progressive ideas, the last 5 years have been largely...

Posted by: Benjamin Hiorns
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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week
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Leaders

Top Hires of the Week

DDB New York DDB New York has dramatically expanded its strategy department with five new hires: Director of Content Strategy Tim Polder, Director of Social Strategy Chiara Martini, Associate Planning Director Neil Simpson, Social Strategist Amanda...

Posted by: Creativepool Editorial
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Features

Web Design Predictions and Challenges for 2016

2016 is here. All the web designers and developers are already gearing up to test and embrace fresh ideas and innovations that the year will bring forth. In the past year, one can take a look at our dynamic industry and pick the trends that were...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Workshop

Good things come to those who chase

In my family, I’ve always been referred to as the spiritual one, much like my grandfather whom I unfortunately never had the pleasure of meeting. Maybe because I was quiet and used to stare at people a lot growing up, or perhaps it was the...

Posted by: Huckletree
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Leaders

Agency of the Week: Saatchi & Saatchi

Saatchi London get to the beating heart of the 2016 Rio Olympics Visa - Rio 2016 Olympic Games: The Heart Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett partners with Hornet to show McDonald's is 'Always Working'

McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report publishes 2015 Book and Showreel of the Year

The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world's best advertising performance in the year January to December 2015 based on the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...

Posted by: Benjamin Hiorns
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Leaders

Zoo Digital start subtitling the adverts

Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...

Posted by: Benjamin Hiorns
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights & Trends in Tech

Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...

Posted by: Benjamin Hiorns

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