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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Leaders

Adaptive leadership lessons for Trump and advertising

You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...

Posted by: Sharon Whale
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

Professor Bot: How ChatGPT is already impacting education

Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...

Posted by: Creativepool Editorial
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Features

What to expect from Super Bowl LVII 2023

With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots. The Super Bowl is TV...

Posted by: Creativepool Editorial
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Inspiration

Forget what you think you know about Jack Archer | #MemberSpotlight

A multi-skilled, creative-thinking photographer specialising in a wide range of content production. Jack Archer’s primary focus is on automotive photography working with both private and commercial clients. He is also, however, an experienced...

Posted by: Creativepool Editorial
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Features

How to thrive beyond Black Friday | #HolidayMonth

Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...

Posted by: Creativepool Editorial
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Features

A behind-the-scenes look at storytelling with virtual production

Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...

Posted by: Imagination
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Inspiration

Pursuing a healthy work-life balance - #MemberSpotlight

Being a creative professional isn't a job - it's a life commitment. We think creative, work creative, dream creative and sometimes even entertain us with creative hobbies. It's like a curse, but one we're much happy to have. Yet when Designer & Art...

Posted by: Creativepool Editorial
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Features

Will there ever be a 'normal' for the creative industries again?

If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...

Posted by: Antonino Lupo
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Industry

D&AD Professional Awards 2019 winners and rankings

The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils - the highest accolade - were awarded. Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Inspiration

The information age is dead

The information age is dead In the later part of 1971 Ray Tomlinson sent the first email, since then telecommunications and computer networks have become increasingly complex and powerful. Today every aspect of our lives relies on fibre optics and...

Posted by: Blutui
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Leaders

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

AI & Creativity

Artwork composited using Adobe Stock Assets by visual artist Sebastian Hue The question as to whether AI could assist - or even replace - human creativity has been asked since the invention of the computer. While some creatives embrace the concepts...

Posted by: Adobe
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

Grey and Mindshare go FAST together

Grey London and Mindshare have partnered to establish a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising at an unprecedented speed and scale. Called “Mindshare...

Posted by: Creativepool Editorial
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Leaders

Nexus deliver delightful animated VR story for Google Spotlight Stories

The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...

Posted by: Creativepool Editorial

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