Displaying 1 - 36 of 488 results
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
Asahi Super Dry was the official beer of Rugby World Cup 2023, a fact that was promoted by Made in Amsterdam last year in a multi-channel campaign, running across TV, Social, (D)OOH & Retail. The collaboration between Made in Amsterdam and Asahi...
Posted by: Creativepool Editorial
Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...
Posted by: Benjamin Hiorns
Lewis Moberly is an independent branding consultancy that uniquely holds both the top award for Design Excellence (D&AD Gold) and the top award for Design Effectiveness (DBA Grand Prix). They work across brand strategy, corporate and brand identity,...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
A Radio Times survey recently revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s...
Posted by: Creativepool Editorial
Great Guns’ director Duncan Christie collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit raising interactions can lighten the tiring monotony...
Posted by: Creativepool Editorial
Digital trust. If there’s a hot topic in the world of tech, this is it. You can get a measure of its importance simply by looking at who is talking about it, and how. The first hits on Google are articles by the WEF and McKinsey. Callsign staged...
Posted by: Ant O'Neill
In a bold new move, Income Insurance recently unveiled its new feature of Enhanced Covid-19 coverage for its travel insurance with an 18-minute horror film created by BBH Singapore. Pioneering Singaporean horror film director Kelvin Tong, known for...
Posted by: Creativepool Editorial
In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...
Posted by: Creativepool Editorial
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
Comedians Stevie Martin and Lola-Rose Maxwell discuss how their experience of writing, performing, directing and editing their hit viral sketches influenced their recent success in creating authentic and genuinely funny comedy ads. Stevie (left)...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...
Posted by: Benjamin Hiorns
There has been much focus on attention in the digital ad industry in the past few years, ever since advertisers realised that viewability wasn’t up to scratch as a metric. While the preoccupation with attention has definitely helped to drive an...
Posted by: Creativepool Editorial
Film making is perhaps one of the most eclectic of creative pursuits. Because a film maker is not just on thing. A film maker is a director, producer, writer, and manager rolled into one and those kinds of skills require a certain kind of creative...
Posted by: Creativepool Editorial
Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...
Posted by: Creativepool Editorial
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re getting to know an award-winning creative producer with a proven track record in everything from documentaries to music videos, commercials, and everything in between. David Morris, the head of...
Posted by: Creativepool Editorial
The Brazilian Pop Art illustrator Butcher Billy has created a series of posters for the Netflix production Stranger Things 4 which have captivated audiences and become a worldwide phenomenon on social media, and beyond. The nine artworks - one for...
Posted by: Creativepool Editorial
Budding entrepreneurs come from all walks of life and that includes famous actors, with many movie stars moving beyond their ‘day jobs’ and investing in their own side hustles. Just like anybody else, some brands and businesses thrive,...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...
Posted by: Benjamin Hiorns
I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...
Posted by: Tony Pipes
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool Editorial
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
Having the right people on board is vital for a business’ success. Without the right talent, in the right role, at the right time, growth can be much slower - and can even reverse. The battle for talent has never been fiercer. Organisations...
Posted by: FJC
It’s well known that video is a highly effective marketing tool - it’s the language of the modern internet, supporting storytelling, learning and talking to each other. But video’s unique ability to engage with people means...
Posted by: Creativepool Editorial
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....
Posted by: The PR Boutique
With a style between narrative and conceptual with some delightful surreal tones, Jeremi Durand walks a fine line between storytelling and visuals, bending the language of cinema to his will and the necessities of his stories. Jeremi won a Bronze in...
Posted by: Creativepool Editorial
As one of the global economic hubs and one of the key cities in America, New York City was hit rather hard by the Covid pandemic. Yet the resilience of New Yorkers is legendary and the city folks have always been ready to rebuild on the ashes of a...
Posted by: Creativepool Editorial