Displaying 253 - 288 of 1272 results
John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...
Posted by: Ashley Morrison
Today, Jaguar will launch FEEL XE, a platform created to harness the “Spirit of British creativity and innovation” using inspiring figures from the creative worlds of music, film and design. The unveiling of the FEEL XE platform coincides...
Posted by: Benjamin Hiorns
Attention creators of excellent interactive work, you have until Friday 13th June to enter this years' Lovie Awards! The mission of the Lovie Awards is to honour the best of the EU Web across Websites, Online Advertising, Internet Video, Mobile &...
Posted by: Christie H.Kristensen
‘Nobody knows anything’. So goes the famous quote from screenwriter William Goldman, suggesting that it’s impossible to predict public taste. It’s a theory that would certainly be supported by the haphazard history of the...
Posted by: Magnus Shaw
At the 41st annual One Show Awards last Friday night, Ogilvy & Mather was awarded the coveted 'Network of the Year' award. The agency claimed the award thanks to its outstanding work across all disciplines of the advertising world across all areas of...
Posted by: Benjamin Hiorns
The BBC notwithstanding, and a peppering of community outfits aside, there aren’t really any independent radio stations left in the UK. It’s all ‘networks’ - which is a rather overexcited way of saying a large corporation...
Posted by: Magnus Shaw
Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....
Posted by: Benjamin Hiorns
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...
Posted by: Magnus Shaw
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...
Posted by: Ashley Morrison
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
It's time to VOTE in The People's Lovie Awards The wait is finally over! We are so thrilled to share The 3rd Annual Lovie Finalists. With 350 expert Academy members across Europe, nearly 1,500 works were judged and thousands of reviews were...
Posted by: The Lovie Awards
You're familiar with the notion of 'bloopers', I'm sure. 'It'll Be Alright On The Night' has been cataloguing the trips and slips of TV production for decades, while 'You've Been Framed' records disasters on the home front - usually involving elderly...
Posted by: Magnus Shaw
In November 2011, Coronation Street made UK television history when it became the first primetime show to secure a product placement deal with an advertiser. The unbranded ATM machine in the corner shop (prop: Dev Alahan), suddenly became a...
Posted by: Magnus Shaw
Tell us what you do for a living and who you work for? ECD of McCann London What does that involve? Shepherding, motivating, inspiring, selling. How did you get started in the industry? Saatchi and Saatchi. It was a brutal but an invaluable...
Posted by: Creativepool
by Ashley Morrison. You may have heard of something called the three-second rule. In advertising terms, if the person you're trying to sell to doesn't understand your message within three seconds, then your message is too long. But the latest EE...
Posted by: Creativepool
by Ashley Morrison When I went to Sketch in London's Conduit Street recently for a rather posh birthday tea, the last thing I expected to be talking about over my cup of Darjeeling and my strawberry tart were the toilets. Usually, the only time I...
Posted by: Creativepool
The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...
Posted by: Creativepool
Any regular movie-goer will be familiar with the use of CGI effects in sci-fi, fantasy and other animated movies. They can be as or even more visually stunning than a 'real' film because the only limit is the imagination of the director and the...
Posted by: Creativepool
For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...
Posted by: Creativepool
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
Veganism is officially cool. That seems to be the general consensus among Gen Z right now, who see adopting vegan diet not only as a means of promoting animal welfare but the wellbeing of our planet. This is a good thing. However, there remains a...
Posted by: Benjamin Hiorns
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
Disruption, discomfort and discovery - our Creative Director, John, examines the industry's latest tool: AI. “At present our most dangerous pet is electricity-in the telegraph, the street lamp and the telephone. […] The telephone is the...
Posted by: Better
The history of electric vehicles goes back a lot further than you might expect. Indeed, in the late 19th century, when cars themselves were still a relatively new invention, electric motors were preferred as they were quieter and more economical....
Posted by: Benjamin Hiorns
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...
Posted by: Creativepool Editorial
In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...
Posted by: Creativepool Editorial