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Displaying 1 - 31 of 31 results

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Leaders

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Workshop

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Inspiration

Ads that made history: "April 22"

It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...

Posted by: Creativepool Editorial
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Workshop

Porky polls: people lie in surveys, so how do you get to the facts?

There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...

Posted by: Creativepool Editorial
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Inspiration

More play, please - Exploring the power of play

It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...

Posted by: Creativepool Editorial
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Inspiration

Is Brandalism a movement? An art project? Or just a very naughty boy?

Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...

Posted by: Benjamin Hiorns
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Leaders

What brands can learn from the LGBTQIA+ culture

The future is inclusive. Anyone denying that is either a bigot or something else that rhymes with the word. Every year we see brands from everywhere in the industry embrace the Pride rainbow in more or less cheesy ways - but there is still so much...

Posted by: Creativepool Editorial
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Inspiration

We’re over the rainbow: It’s time to stop Pinkwashing

Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...

Posted by: Engine
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Leaders

A crime of mass production – By VMLY&R London CCO Laurent Simon

The advertising clutter is real. According to research from the industry and beyond, consumers are exposed to an average of 8,000 ads every single day and all of these aim to sell products en masse, creating more problems than the ones they claim to...

Posted by: Creativepool Editorial
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Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
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Workshop

Talking To Women: Communicate With Individuals, Not Stereotypes.

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...

Posted by: Nicola Thompson
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Inspiration

Something to offend everyone – Hope to Nope at the Design Museum

“Something to offend everyone” – that’s how the curator describes Hope to Nope: Graphics and Politics 2008-18, a new exhibition at the Design Museum looking at how people have used creativity to react to political upheaval over the past...

Posted by: Stephen ONeill
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Creativepool Editorial
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Leaders

Spongebob Squarepants turns eco activist in new Greenpeace campaign

Don’t Panic Partners has created a new campaign for Greenpeace, in the wake of consortium of oil companies including BP and Total being weeks away from getting permission to drill for oil close to the barely explored Amazon Reef. SpongeBob...

Posted by: Creativepool Editorial
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Leaders

Pride in London and WCRS celebrate love in all its forms

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...

Posted by: Creativepool Editorial
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Leaders

General Election 2017: Adland Roundup

It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...

Posted by: Benjamin Hiorns
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Leaders

McCann reveal the truth about a divided Britain

Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...

Posted by: Creativepool Editorial
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Inspiration

Brand Case Studies: Levi's & The 501 Jean

How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...

Posted by: Kate Lewin
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Inspiration

Brand Case Studies: prinkshop

The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...

Posted by: Kate Lewin
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Inspiration

Focal Point: Vasilisa Forbes of WaxChick

Vasilisa Forbes is a fashion photographer and video editor, who's also the brains behind the #WaxChick project. You might have seen her billboards popping up around London, or caught her speaking at the ICA. Controversial and throught-provoking, her...

Posted by: Jade French
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

Webby and D&AD Awards Name Ogilvy & Mather Agency of the Year

Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...

Posted by: Benjamin Hiorns
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool

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