Leaders
Leagas Delany - The Royal British Legion
The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...
Posted by: Creativepool Editorial
Leaders
We Are Disrupt - Women's Sport Trust
Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....
Posted by: Creativepool Editorial
Leaders
Droga5 - MINI Electric
Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
Leaders
WPP - Bose
Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - Netflix (Bright)
CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright. The agency won the business following a pitch against undisclosed agencies. Bright is Netflix’s biggest ever movie...
Posted by: Creativepool Editorial
Leaders
Droga5 - Tencent
New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
Leaders
VCCP - Royal British Legion
VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...
Posted by: Creativepool Editorial
Leaders
Navigate - Monarch
Airline Monarch has appointed Navigate to manage its affiliate programmes, Monarch Flights and Monarch Holidays. Previously managed in-house, the airline struggled to dedicate enough time and resources to the programmes. Navigate...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson – HSBC
We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Leaders
Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...
Posted by: Creativepool Editorial
Leaders
Things Unlimited - Aussie Bodies
Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...
Posted by: Creativepool Editorial
Leaders
Karmarama - Confused
In the first of four major wins this week, Karmarama has won the account for Confused.com, an ambitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against...
Posted by: Creativepool Editorial
Leaders
RKCR/Y&R - Lombard Odier
RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...
Posted by: Creativepool Editorial
Leaders
Havas Chicago - Moen
Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...
Posted by: Creativepool Editorial
Leaders
McCann Worldgroup - Beko
Beko has appointed McCann WorldGroup as lead agency partner for global communication projects, with the agency set to serve as a lead agency for Beko; a global Premium Partner of FC Barcelona, the second largest brand in...
Posted by: Creativepool Editorial