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Industry

From accessibility to sustainability: Packaging design trends in 2022

Between the continued acceleration of online deliveries, and the loud call of COP26, in 2021 had never been more aware of the role packaging plays in our world. But what have we learnt, and how will this influence packaging trends over the next...

Posted by: Creativepool Editorial
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Leaders

Giving voice to the blind – Why innovation defies accessibility

Have you seen the new iPhone? Beautiful piece of design, almost completely button-less, a joy for the eyes. But what if you can't see all that? As technology progresses and designs become more minimal, one fundamental aspect of accessibility starts...

Posted by: Creativepool Editorial
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Inspiration

Neurodiversity - Designing offices with everyone in mind | #PurposeMonth

Work environments, like many other spaces, tend to be designed for neurotypical people. This leaves neurodivergent individuals - those with natural variations in the brain - in a compromising position. One of the most significant hurdles that the...

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Features

How one agency is reintroducing web standards to the world

In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...

Posted by: Creativepool Editorial
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Inspiration

Creativity v automation: Why the benefits outweigh the barriers

The automation of specific functions has been met with two dominant barriers: one being the perception that only humans can do ‘creative’ tasks, and the other is the fear of humans being replaced by machines in a cost-saving exercise. If...

Posted by: Creativepool Editorial
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Workshop

What is "Design Language", really? And how to create it.

Visual communication is really difficult. It's diversified, limitless, and never-ending. We need to build a set of limitations that will assist us communicate with our end-users in order to give it a feeling of clarity and consistency. This is when...

Posted by: Chris Bicourt
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Leaders

Can retail experiences discriminate?

From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...

Posted by: Quinine
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial
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Leaders

How to reach a more inclusive online customer experience

Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...

Posted by: Creativepool Editorial
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Workshop

The secret to good UX may not be what you think

With the consumer world increasingly moving online, brands are being faced with the challenge of developing top-notch platforms to replace otherwise clunky and dated experiences. Long gone are the days of stiff, counter-intuitive and painful User...

Posted by: Antonino Lupo
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Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
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Leaders

Why 2021 must become the year of inclusive workplaces

Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...

Posted by: Creativepool Editorial
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Features

Are Immersive Technologies the Future?

If we go back to the heyday of Architecture, the only tool an individual was armed with to create what a building could look like was a pencil and a lot of paper. Now we fast forward in time and these tools have evolved into more convenient computers...

Posted by: mustard viz
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Features

Global creative calendar: February 2021

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 16 March, the unified 2021 SXSW Conference will introduce what's next in the worlds of film, culture, music and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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Leaders

Disney+ and what it means for the future of streaming entertainment

This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...

Posted by: Benjamin Hiorns
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

Personal shoppers: What’s expected of marketing in 2020

With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...

Posted by: Creativepool Editorial
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Leaders

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
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Leaders

7 talks to see at Connect: London 2018

There's just one week to go until Connect: London, a new creative festival that will see two days of insight, inspiration and thought-provoking conversation take place at Boiler House, Old Truman Brewery. With so much happening on the agenda...

Posted by: Creativepool
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Leaders

Account Wins of the Week

Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

innovision - Pride in London Pride in London has appointed innovision as its new production partner for 2018. The exciting new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The...

Posted by: Creativepool Editorial

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