Displaying 37 - 65 of 65 results
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...
Posted by: Creativepool Editorial
Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...
Posted by: Creativepool Editorial
Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
BMB - Campaign To End Loneliness BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at...
Posted by: Creativepool Editorial
LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...
Posted by: Creativepool Editorial
Digital Leaders, the global initiative for promoting effective, long-term digital transformation across government and industries, has today announced the finalists who make up the DL100 list for 2017 and opened the public vote. The independent list...
Posted by: Creativepool Editorial
VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...
Posted by: Creativepool Editorial
Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Last January (2016) I set about igniting conversations with companies that had...
Posted by: Suki Thompson
Karmarama (See Hero Image) Karmarama has hired Rob Chandler and Daniel Prestes as Strategy Lead for Data-Driven Content and Strategy Director respectively. Rob joins Karmarama following a year-long consultancy role, working with companies such as...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...
Posted by: Creativepool Editorial
Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...
Posted by: Creativepool Editorial
Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...
Posted by: Creativepool Editorial
Droga5 New York Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...
Posted by: Creativepool Editorial
Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...
Posted by: Creativepool Editorial
Publicis Worldwide Publicis Worldwide New York promotes Carla Serrano to CEO, effective immediately, according to North America CEO Andrew Bruce. The move is significant, positioning clients versus operations, at the centre of all agency activities....
Posted by: Creativepool Editorial
The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...
Posted by: Creativepool Editorial
Celebrity endorsements-great for brand recognition, potentially not-so-great if your celebrity endorser ends up embroiled in scandal. Celebrities are people and people make mistakes. Unfortunately, the mistakes of celebrity endorsers are played out...
Posted by: BENlabs formerly Greenlight
We live in the age of design. We've seen Accenture buy design firm Fjord, making the international consulting firm the latest member of the club of multifaceted companies that are integrating studios. Accenture isn't doing its design savvy moves...
Posted by: Harry Elonen
On Wednesday this week (August 26), the H&M Conscious Foundation and DDB Design Stockholm launched the first ever Global Change Award; one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion...
Posted by: Creativepool Editorial
This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...
Posted by: Benjamin Hiorns
Havas Media Havas Media has promoted Andrew Mason to the role of Head of Client Leadership with immediate effect. As Head of Client Leadership, Mason will oversee the day-to day management of the Havas Media client teams while ensuring quality and...
Posted by: Creativepool Editorial
Management consultancy giant McKinsey & Company this week announced the purchase of San Francisco-based design company Lunar in an effort on McKinsey's part to grow its design capabilities. The deal is understood to be McKinsey’s first-ever...
Posted by: Creativepool Editorial
TBWA\Chiat\Day New York This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the...
Posted by: Creativepool Editorial
The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...
Posted by: Benjamin Hiorns