Leaders
J. Walter Thompson Hong Kong - Nikon
J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...
Posted by: Creativepool Editorial
Leaders
Leo Burnett Melbourne
Leo Burnett Melbourne has announced a new line-up in its creative department with the appointment of four new Creative Directors - deepening the agency's core offering as a creative solutions company. Chris Jovanov, Jess...
Posted by: Creativepool Editorial
Leaders
Grey London - Locozade Energy
Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial
Leaders
Durable Goods
Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - Westworld (NOW TV)
Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
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Leaders
Leagas Delany - The Royal British Legion
The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...
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Leaders
gyro
gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
Leaders
The cone-shaped mouse that isn't an April fool
According to its designer, Inyeop Baek, “CONE” is the solution to simplifying the computer mouse. CONE’s primary button has a long surface area; its scroller rests comfortably beneath...
Posted by: Creativepool Editorial
Leaders
VML
VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
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Leaders
Pi Studios - WeTransfer
Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of...
Posted by: Creativepool Editorial
Leaders
The&Partnership - Secret Cinema
The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...
Posted by: Creativepool Editorial
Leaders
Walmart files a patent for autonomous robot bees
US supermarket giant Walmart is seeking to patent technology that would see drones pollinate crops like bees. The patent application, filed with the United States earlier this month, reveals that the...
Posted by: Creativepool Editorial
Leaders
Droga5 London
Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...
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Leaders
McCann London - Mr Kipling
Mr Kipling returns to television with its first new commercial in two years to bring a deeper meaning to the famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts...
Posted by: Creativepool Editorial
Leaders
Grey London - McVities
In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
Leaders
8-bit sushi and the dawn of digitised food
Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Leaders
Strichpunkt/KMS Team - Audi
Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
Leaders
RSA Films
RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...
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Leaders
Firstborn - Jagermeister
Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...
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Leaders
Grey London - Lucozade Energy
Lucozade Energy is partnering with the new Tomb Raider film for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency’s new “Energy Beats...
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Leaders
Eureka! - Bristol Old Vic
The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...
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Leaders
BBH Labs - Justice4Grenfell
The community-led organisation, Justice4Grenfell, paraded three billboards through central London on the way to Grenfell Tower on Thursday, February 15th, to highlight the lack of progress being made in the wake of the...
Posted by: Creativepool Editorial
Leaders
Elon Musk gets Hyperloop permit and tracks the Starman's space cruise
Tech pioneer Elon Musk has received written approval for some preliminary Hyperloop site preparation and excavation work in Washington DC. This means that a Boring Company-built...
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Leaders
The Full Service/Jelly London - The Climate Coalition
Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
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Leaders
We Are Disrupt - Canyon UK
Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...
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Leaders
DDB Worldwide
Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....
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Leaders
Pentagram - Mills & Boon
Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing...
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Leaders
J. Walter Thompson - Legal & General
J. Walter Thompson London is inspiring those in their 60s and 70s to move forward with their life ambitions in their first campaign for Legal & General’s Lifetime Mortgage product. The campaign includes a...
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Leaders
Y&R London - BBC Sport Winter Olympics
Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as “The Fearless are Here,” the ad broke on the evening of Saturday 20th January and will continue...
Posted by: Creativepool Editorial
Leaders
WPP - Bose
Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
Leaders
Nintendo Labo makes paying £50 for cardboard seem like a good idea
Nintendo is aiming to introduce children to the world of coding and engineering with its latest deceptively ambitious product, Nintendo Labo. Designed to be used with the...
Posted by: Creativepool Editorial
Leaders
OurCreative - Brexit Wine 52:48 (concept)
In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The...
Posted by: Creativepool Editorial