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Leaders

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Leaders

Grey Mexico's YouTube tutorials kill two birds with one stone

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017. Two years ago, the country was hit by the...

Posted by: Creativepool Editorial
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Leaders

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Netflix cannabis, eHarmony, YouTube and other stories

Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...

Posted by: Creativepool Editorial
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Leaders

YouTube unveils pre-Cannes Lions ad leaderboard

With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that...

Posted by: Creativepool Editorial
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Leaders

Yodomo aims to replace YouTube as the go-to lifestyle tutorial platform

Yodomo, a curated marketplace for aspirational lifestyle tutorials, is set to launch later this year and has secured early investment from AllofUs Ventures, the early stage investment arm of digital service design and innovation consultancy AllofUs,...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Creativepool Editorial
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Leaders

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Leaders

Snapchat CEO Evan Spiegel in low-budget YouTube shock

Snapchat founder Evan Spiegel seems to be everywhere at the moment. Most recently (and kind of inexplicably) in a video posted to Snapchat’s official YouTube page yesterday. He’s there to tell the world what it is the app does. Never mind...

Posted by: Creativepool Editorial
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Industry

Advertising Week Europe Live Streaming from the YouTube Stage

Live from the Advertising Week Europe YouTube Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...

Posted by: Advertising Week
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Leaders

Topman declare open season on YouTube

Men's clothing retailer Topman recently launched a brand new YouTube initiative dedicated to connecting with fans and creative communities across the UK using specially selected artists who they believe embody the Topman brand. The project is called...

Posted by: Creativepool Editorial
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Leaders

YouTube's Key, the future of online music

YouTube, the infinitely successful video streaming site now owned by Google, announced a new service yesterday, which might well out-do Spotify at their own game. If it lives up to its own hype that is. YouTube Music Key attempts to radically alter...

Posted by: Benjamin Hiorns
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Leaders

YouTube celebrate digitisation of Old Street EC1 Roundabout

London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...

Posted by: Benjamin Hiorns
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Leaders

Has Volvo Once Again Made The Next Big YouTube Hit?

Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...

Posted by: Creativepool
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Features

YouTube and You: are you doing yourself out of a job?

“That’s the power of social media” - that’s what they keep telling us. Yep, social media can indeed be harnessed and used to great effect by an enormous range of businesses - from sole traders to multinationals. For some of...

Posted by: Ashley Morrison
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Inspiration

The pastel discipline of Maureen Fletcher

Maureen Fletcher is the kind of artist who would close an interview with a quote by Paulo Coelho. And that alone should capture the beauty and delicacy of her essence. An introvert by nature, with an HSP trait too, Maureen has spent almost two...

Posted by: Creativepool Editorial
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Industry

UK Inside Out Awards 2020 – Shortlist Announced

The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the creative industry, the Awards identify and acknowledge stand out work, in-house talent and rising stars within a...

Posted by: Inside Out Awards™
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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

Posted by: Creativepool Editorial
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Inspiration

Learning Experimentation with Keir Siewert

In most industries we take a lot of the modern-day techniques for granted. What if we told you they all come from years and years of care-free experimentation? Video editor and filmmaker Keir Siewert believes today it is becoming increasingly harder...

Posted by: Creativepool Editorial
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Workshop

Gotham Reads... For the smile of a child

"There is something about storytelling that expands the heart and soul of a child." This is how Andrew Geller from 1stAveMachine talks about the heartwarming Gotham Reads initiative, a YouTube channel gathering top celebrities, authors and creatives...

Posted by: Creativepool Editorial
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Workshop

The Filmmaker's Guide to Remote Filming, for Agencies and Directors

There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...

Posted by: Antonino Lupo
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Inspiration

Side projects are not a waste of time

I’ve heard a lot of talk, especially during the current climate, around whether or not graphic designers should consider creating their own side projects. Opinions tend to vary quite widely on the subject - some designers see them as somehow a...

Posted by: SEVERN_
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Features

Meet Dreams, a lesson in Creative Communities by Media Molecule

Media Molecule is a smallish game studio with less than 50 employees and a hoard of creative energy. Founded in 2006, the studio has focused on highly creative works of interactive entertainment, including the one game that brought them to a stellar...

Posted by: Antonino Lupo
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Features

Here's 5 of the best creative works made for Earth Day 2020

Here we are, one home, one planet. Caring is no longer enough, as Earth Day’s 2020 halt urges people around the world to think about the planet through art and make active steps for the environment. While fish in the ocean can finally spend...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

Company Spotlight: Staying Innovative with Flipbook Studio

If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...

Posted by: Creativepool Editorial

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