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Displaying 1 - 36 of 1812 results

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Inspiration

#MemberSpotlight on freelance writer and director Katerina Sfaellou

How did you get into the industry? I started on the corporate side of things many years ago, working on events and marketing activation campaigns. But I always wanted to be hands-on and combine my communications degree with the more creative side of...

Posted by: Creativepool Editorial
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Leaders

The Elephant In The Conference Room

Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...

Posted by: Lysle Wickersham
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Joanne Lucy, Managing Director @ Major Players

Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...

Posted by: Creativepool Editorial
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Inspiration

The agency founder who became her own client #BehindTheBrand

Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...

Posted by: Creativepool Editorial
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Leaders

#MemberSpotlight on commercial director and filmmaker Martin Edwards

How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....

Posted by: Creativepool Editorial
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Inspiration

Beyond Radio

Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...

Posted by: Chris Turner
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Inspiration

Nephology For Business, anyone?

Was fascinated by a TV programme the other evening, on the possible reasons behind why we’ve been experiencing some oddly ’stuck’ weather patterns in the last couple of decades. And yes, hooked because we really love to talk about the weather...

Posted by: Richard
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Industry

The potential of stem cell therapy for adults with autism

Autism sресtrum ԁisorԁеr (ASD) а multifасeteԁ neuroԁeveloрmentаl сonԁition thаt is сhаrасterizeԁ by severаl еlеmеnts, inсluԁing mooԁ сhаnges, imраirеԁ soсiаl intеrасtions, аnԁ lеаrning ԁisаbilitiеs....

Posted by: Creativepool Partner
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Industry

The Rights of Passengers in Brussels Airlines Cancelled Flights

Have you ever found yourself in the situation of a flight getting canceled? It’s frustrating and a hassle when you have places to go. Like Brussels Airlines, it is known for its affordable flights but sadly prone to cancellations. Here’s...

Posted by: Creativepool Partner
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Inspiration

‘Google — 25 Years in Search’: A love letter to humanity

Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....

Posted by: Novagram
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Inspiration

VoucherCodes rebrands with a more personal touch #BehindTheBrand

The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...

Posted by: Creativepool Editorial
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Leaders

#MemberSpotlight on Creative Director John-Louis West

With a background in print design and advertising, John-Louis West has over 20 years of experience as a design consultant, which places him at the intersection of business, digital, graphic design, and motion graphics. We caught up with him this week...

Posted by: Creativepool Editorial
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Industry

#CompanySpotlight on expo experts MagnWall

Today, we’re talking to Yannick Wahler, CFO of MagnWall, a retail and expo design expert agency with a patented and globally unique technology. How was your company born and where are you based? We are based in Weinstadt, Germany, a beautiful...

Posted by: Creativepool Editorial
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Features

Top 5 digital marketing trends for 2024 #PredictionsMonth

The world of digital marketing got disrupted like never before last year when AI truly made its presence felt in a big way. You’ll probably read a hundred think pieces this month on a fundamental shift AI has had, and is continuing to have on,...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on filmmaker Frederic Tschepp

How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...

Posted by: Creativepool Editorial
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Inspiration

AI will eat your job. Or will it?

Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...

Posted by: Multivitamin Studio
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Industry

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...

Posted by: Benjamin Hiorns
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Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
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Inspiration

5 Work Resolutions for Creative Freelancers in 2024 #PredictionsMonth

A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...

Posted by: Benjamin Hiorns
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns

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