Displaying 109 - 144 of 1106 results
If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...
Posted by: Creativepool Editorial
By Alex Jenkins, Editorial Director at Contagious. It feels like the last twelve months has seen the ad industry stuck in a creative recession. As someone who’s monitored the output of the global ad industry for over a decade, I can’t...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
A year since launching their first ever Pasta Sauce that was ‘Ridiculously Late’ to the market (but ‘Ridiculously Good’), Kraft Heinz New Ventures announces one of the most unexpected partnerships of the year. Household...
Posted by: Creativepool Editorial
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...
Posted by: Creativepool Editorial
For this weeks behind the idea feature, we’re turning back the clock to Halloween last year when Fanta took over Piccadilly Circus with a unique and scarily silly Halloween experience that made the public the star of their own horror film on...
Posted by: Creativepool Editorial
An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...
Posted by: Creativepool Editorial
Grant Paterson, Head of Gaming and eSports at Prism Wunderman Thompson, asks us to consider the implicit risks of the metaverse and whether or not regulation could be the answer. Imagine that you and your partner plan to buy a new car and travel to...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
For this week’s getting to know feature, we spoke to Allan Blair, Head of strategy at VaynerMedia. With 20 years of experience working across the marketing and communications sector in PR, brand communications and digital, Allan has more than a...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
If there’s one thing the creative industries should be doing more of, it’s giving opportunities to people who might otherwise feel such a career is beyond their reach. For decades now, there has been an uneasy unspoken rule that only the...
Posted by: Benjamin Hiorns
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
James Keane is a man with some serious acumen in the world of advertising. With a background working for top flight agencies like J Walter Thomson and The & Partnership (CHI) as well as digital shops like Skive and design studios like Stylorouge, his...
Posted by: Creativepool Editorial
Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...
Posted by: Creativepool Editorial
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...
Posted by: Creativepool Editorial
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
The shortlist for the Creativepool Annual 2021 has been announced, featuring a braod pool of talented and diverse individuals, creative companies and brands who strived for excellence in 2020. Agencies on this year’s list include Iris, FCB,...
Posted by: Creativepool Editorial
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
To those who closely observed the creative and advertising industries in the past year, it may seem like the pandemic was a catalyst for change and it brought about a shift in consumer habits that wouldn't have happened before. In truth, and at...
Posted by: Creativepool Editorial
The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...
Posted by: Creativepool Editorial
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo
Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...
Posted by: Antonino Lupo
Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...
Posted by: Creativepool Editorial