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Inspiration

Five degrees (or days) for communication over: 360 to 365

Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...

Posted by: Andre Felix
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Leaders

How do you advertise an advertising competition ?

A weekly roundup of the most important news from the advertising awards world FWA After awarding amazing websites and digital experiences all year long, FWA now offers the public to select its favorite. You can vote for the FWA People Choice...

Posted by: TheNextGag
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Leaders

Wunderman use CES to unveil the concept of “Wantedness”

In a marketplace defined by increased transparency and decreased trust, instead of selling, brands must prove that they will commit to earning their customer's business. A new study commissioned by leading global agency Wunderman, and in partnership...

Posted by: Creativepool Editorial
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Leaders

Soul office given a musical artistic makeover by Leopard's Lunch

Soul has commissioned London artist Kate Philipson, aka Leopard’s Lunch, to create a series of striking murals to decorate the agency’s office interior. The artwork, entitled “Bubbling with Creativity, Oozing with Soul,” has a bold, pop art...

Posted by: Creativepool Editorial
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Inspiration

The Visualise team look ahead at VR in 2017

How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...

Posted by: Visualise
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Leaders

Karmarama offer a more personal insight into the Army in new campaign

The British Army launched a national campaign over the weekend, developed in partnership with Karmarama and Capita. “This is Belonging” is significantly more subtle and emotionally involving than the usual flash, bang, wallop, approach we're used...

Posted by: Creativepool Editorial
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Leaders

How brands are using Chatbots

Discussions about chatbots have been doing the rounds for a while now, they're usually encased within a ‘will they/won’t they?' hit the mainstream-type discussion, in which marketers like to tell us we’re on the cusp of THE next big...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Bathrooms, Cookbooks, Opera and some very quirky beer

StudioMono - Kingsbury Press StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Tokyo

Tokyo is a never-ending magnet for creativity and no wonder - the city is rich with new opportunities at every turn, an infectious ‘anything is possible’ vibe, a huge population, and a steely determination to become Asia’s creative...

Posted by: Kate Lewin
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Leaders

BBC Earth announces VR partnership with Oculus

BBC Earth, the world’s leading natural history producer, has announced a new partnership with Oculus to launch three new bespoke virtual reality (VR) experiences, which will invite users to step into the lives of some very distinct animals. Users...

Posted by: Creativepool Editorial
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Leaders

The Voice invades UK shopping centres in ambitious DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...

Posted by: Creativepool Editorial
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Leaders

World's Pinkest Pink Banned by its own Creator

Artist Anish Kapoor has been legally forbidden from using a colour labelled as the “world's pinkest pink,” which is a reflective powdered pigment that repels light to create a powerful fluorescence. British artist Stuart Semple created the...

Posted by: Creativepool Editorial
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Leaders

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

Posted by: Bulletproof
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Leaders

PETA takeover Clapham Common tube station for Veganuary

PETA have taken over an entire London tube station with posters encouraging Londoners to go vegan in January as part of an ambitious new out of home advertising campaign that takes more than a few pointers from the more prevalent “Dry...

Posted by: Creativepool Editorial
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Inspiration

How to create the perfect creative space

Whether you’re freelance or full-time, creating the perfect creative space can bring previously unfathomable rewards. Despite this, many people don’t put much thought into their work environment, and - without realising it - they might...

Posted by: Cogs Agency
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Leaders

Brothers and Sisters introduce charismatic new mascot for uSwitch

uSwitch, the price comparison and switching service, is launching a new advertising campaign to encourage more people to switch their energy and broadband supplier. The brand is also unveiling a refreshed logo, identity, and brand slogan,...

Posted by: Creativepool Editorial
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Leaders

Pentagram branding aims to eradicate US Tampon Tax

A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

Above + Beyond focuses on the ‘wonderful imperfections’ of Christmas

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season. The agency has chosen to counter the saccharine sweetness of much festive marketing that floods...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Immersive Filmmaking in 2017

We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...

Posted by: Creativepool Editorial
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Leaders

INNOCEAN and Flatpack discover pulse-stopping beauty for Hyundai

Hyundai has teamed up with INNOCEAN, Keystone and Flatpack Films to create a slick and dynamic new ad to promote its new model: Genesis G80. Whilst most car adverts focus on the drama and action of the model on the road, this spot succeeds in...

Posted by: Creativepool Editorial
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Leaders

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch ultimate campaign for Thomson ahead of TUI rebrand

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its planned rebrand to TUI in late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast...

Posted by: Creativepool Editorial
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Leaders

Beatboxing carollers deliver alcohol to your door with Deliveroo

Beatboxing carollers remixed classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London last week, those first to use the service...

Posted by: Creativepool Editorial

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