Displaying 37 - 72 of 9313 results
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
Isabella Ciardelli, a current account co-ordinator seeking to become a future copywriter, threw her book my way for a nice and friendly portfolio critique. She took on powerhouse brand adidas and also showed off her bilingual skillset in a campaign...
Posted by: Kevin Forister
Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...
Posted by: Creativepool Editorial
Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...
Posted by: Creativepool Editorial
Recently, a viewer reached out with only a year left before graduation and asked what he should do for the next 365 days to become a copywriter. Luckily, I know a guy who did just that. Today, we take a drive with Carter Skeen to see how he became...
Posted by: Kevin Forister
Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...
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Do you want to write for a living? In advertising, a copywriter is one of the most valued members of the team. They are the voice of the brand. I've put a quick video together on the qualifications needed if you're interested in becoming one. Thanks...
Posted by: Kevin Forister
Today we critique the portfolio of a copywriter who has just entered the ad game. In a copywriters book, it's important to analyze both the ideas and the writing skills/style. And that is exactly what we are going to do on Jacques Chouinard's...
Posted by: Kevin Forister
DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...
Posted by: Creativepool Editorial
Stevie Rowing-Parker, a copywriter at Valenstein & Fatt (formerly known as Grey London), has launched his own range of Father’s Day cards with a difference - they recognise the feats of single mothers. Stevie lost his father aged five, and his...
Posted by: Creativepool Editorial
Studio C&C is design duo Adam and Donal, who complement each other's strengths to produce collaborative design, art, publishing and fashion pieces. Their trippy, tropical style caught our eye... First off tell us who you guys are, what you create...
Posted by: Kate Lewin
McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...
Posted by: Creativepool Editorial
In a media industry first, MediaCom has announced the launch of Project Blend; a unique talent management initiative that shies away from the traditional media industry approach to working. Rather than focusing on the amount of hours workers spend at...
Posted by: Creativepool Editorial
Tom Dixon’s Design Research Studio has created the interiors for a new space for start-ups in North London called “Interchange,” marking the first time the designer has created a co-working space. The space is spread over three...
Posted by: Creativepool Editorial
Nobody likes a show-off. Unless they’re on X Factor and have zero talent, of course; THEN we like a show-off because it makes the dismissive “you’ve got four noes” that bit sweeter. But seriously, if you’re going to brag...
Posted by: Ashley Morrison
Saatchi & Saatchi has not only announced that they won't be backing the Labour Party for this year's general election, but expect the Conservatives to win. CEO Robert Senior said that, though the agency handled the advertising for Labour's campaign...
Posted by: Benjamin Hiorns
Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...
Posted by: Magnus Shaw
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
Yesterday, Working Mother, the magazine for career-committed mothers, announced their 100 Best Companies for “Outstanding leadership in establishing policies, programs and corporate culture that supports working moms” in 2014 by including...
Posted by: Benjamin Hiorns
I'm busy. Very busy. And that's a good thing in the world of any freelancer. If there's one part of the “job” I find arduous, it's the touting for work. I don't mind the networking, as long as there's a nice finger buffet and a reasonable...
Posted by: Ashley Morrison
A new ad, created by the Australian agency Publicis Mojo for global coffee brand Nescafe, uses a bespoke cover of Dolly Parton's classic '9 to 5', with lyrics altered to reflect the “Real working day of today's modern woman; 5am and 9pm.”...
Posted by: Benjamin Hiorns
Working Mother magazine has recently unveiled their “Best Companies for Multicultural Women” for 2014. This is a great honour, which recognises and celebrates the 25 corporations based in the U.S. that utilise the best practices in hiring...
Posted by: Benjamin Hiorns
by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...
Posted by: Creativepool
by Mgnus Shaw My first gig as an advertising copywriter was in 1994, at an agency on Fleet Street. I was writing the radio scripts and the run-of-the-mill press ads nobody else really fancied.The range of clients was impressively wide - from Virgin...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...
Posted by: Creativepool
It's hard to believe I know, but the UK is not the be all and end all of creativity. If you're up for trying pastures new there are a few places worth heading for. Sure there's Australia, the US, New Zealand and Canada but frankly everyone goes...
Posted by: Creativepool
by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...
Posted by: Creativepool
OLIVER - the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands - launches its creative campaign to entice Britain’s youth into connecting with nature. The campaign launches in response...
Posted by: Creativepool Editorial
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
How did you get into the industry? I was living the dream of being an indie filmmaker in New York-in other words, struggling to pay the rent and eating a lot of iffy cheeseburgers-when a friend hooked me up with a gig at a SoHo ad agency....
Posted by: Creativepool Editorial
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Sainsbury’s has kicked off the countdown to Christmas with its highly anticipated Christmas advert airing for the first time today. Set in a Sainsbury’s store as customers are busy shopping for their big day essentials, a curious girl...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...
Posted by: Benjamin Hiorns