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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Features

Is TikTok a positive influence on diversity? #DiversityMonth

If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Louisa O’Connor, Managing Director at Seen Presents

Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Features

Is Kim Kardashian a business genius or just really really famous?

Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2023

While 2023 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world’s most elite organizers are preparing to...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on UX/UI Designer & Art Director Emilio Cid

How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...

Posted by: Creativepool Editorial
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Inspiration

Campaign to bring back Page 3 proves scars can be sexy #BehindTheIdea

Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...

Posted by: Creativepool Editorial
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Inspiration

Team breaks the mould on grief for Empower #BehindTheBrand

Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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Features

Has Creativity Killed Toxic Masculinity? #MentalHealthMonth

There’s been a cultural shift weaving its way into our culture in recent years and, while there are always going to be those pushing against it, for the most part it’s one that’s been rightly welcomed with open arms. The...

Posted by: Benjamin Hiorns
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Inspiration

Smile Train Captures the Beauty in Every Smile | #BehindTheIdea

This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...

Posted by: Creativepool Editorial
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Features

Global creative calendar: October 2023

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...

Posted by: The Darnell Works Agency
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Using target audience personas to predict success

Audience personas can provide the blueprint for your marketing campaigns. By taking the time to research and immerse yourself in understanding who you are trying to reach, can provide an invaluable framework for attaining great results. Everyone has...

Posted by: Think Design Manchester Ltd
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Features

Global creative calendar: September 2023

Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...

Posted by: The Darnell Works Agency
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Inspiration

#MemberSpotlight on illustrator Miles Savelli-Holt (aka Like The Road)

How did you get into the industry? I started out freelancing as a graphic designer quite early in my youth; when I was around 13. My parents had encouraged me to start early. I remember my first ever pitch - It was at a coffee shop, I was extremely...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Ajalin Zenon, Global Brand Strategist at Goat

Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brad Collett, ECD at Stanley St

Tell us a bit about your role! Is there a “typical” day? I’m the ECD at Stanley St. We’re a fully integrated agency, so no two days are really ever the same. One day I’m out shooting a brand ad with our internal...

Posted by: Creativepool Editorial
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Features

The best breakthrough brands of 2023

Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...

Posted by: Creativepool Editorial
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Features

Global creative calendar: August 2023

Among dozens of momentous events set to play out in the weeks ahead, many are already underway, or will commence with the dawn of August. The list includes some of the world’s most famous cultural and creative-industry gatherings set to welcome...

Posted by: The Darnell Works Agency
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Inspiration

The text message saving Ukrainian lives | #BehindTheIdea

Recognising the crisis unfolding at the border where traffickers have been waiting for Ukrainian refugees to arrive, BBD Perfect Strom and Unseen have come together to ensure their safe arrival. They have worked together to lobby the biggest telco...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Features

What AI really thinks of the world’s biggest companies

AI fever has swept the world over the past year, and businesses are scrambling to figure out how best they can take advantage of it to improve efficiency and profits, so it’s interesting to see how artificial intelligence interprets some of the...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Features

How social media is helping us reject demographic stereotypes

Life stages and identities are more elastic than ever before. We’re less able to fit into the boxes of old; people are having fewer children, doing it later in life or not at all, living longer and ageing better, changing careers and embracing...

Posted by: Creativepool Editorial
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Features

The Best Cannes Lions Winners of All Time #HistoryMonth

It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...

Posted by: Benjamin Hiorns

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