Leaders
Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...
Posted by: D&AD
Workshop
Do you want to write for a living? In advertising, a copywriter is one of the most valued members of the team. They are the voice of the brand. I've put a quick video together on the qualifications needed if you're interested in becoming one. Thanks...
Posted by: Kevin Forister
Leaders
Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly.
Matt Roach, one of the creative directors on the project, talks about what went into making the work and...
Posted by: Creativepool Editorial
Workshop
Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.
Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...
Posted by: Creativepool Editorial
Industry
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there.
For fast food company KFC, the...
Posted by: Ryan Watson
Inspiration
There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO.
30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...
Posted by: Woven Agency