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Features

When AI Marketing Goes Wrong: The Willa Wonky Washout #MarketingMonth

For over a year now we’ve been waxing lyrical on this site about the creative potential of AI, but we’ve also never shied away from highlighting the potential pitfalls. One of those pitfalls was underlines quite spectacularly this week...

Posted by: Benjamin Hiorns
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Workshop

What the UKs favourite ads of 2023 say about adland in 2024

They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...

Posted by: Benjamin Hiorns
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Features

The Top 10 AI Trends of 2024 #PredictionsMonth

The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...

Posted by: Benjamin Hiorns
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Posted by: Benjamin Hiorns
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Inspiration

A.I. Will Save Us.

I am not a robot. Just to be clear before we start- I can spot lampposts in any picture. It’s getting harder to tell though isn’t it and the march of the robots that AI has caused has sent creatives running into the streets in a Black Monday,...

Posted by: Tony Pipes
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Features

#MayoMcHack

Hellmann’s believe fries and mayo belong together, but McDonald’s doesn’t offer mayo as a dip. To help Mayo fans everywhere, Hellmann’s are serving a simple hack. Customise your Mayo Chicken burger to remove the chicken,...

Posted by: Edelman
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Features

From benches to beds – Ad land’s best unconventional campaign stunts

Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...

Posted by: Benjamin Hiorns
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Industry

Make business green again - Going green without greenwashing

Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Inspiration

Talking is healing campaign supports FGM survivors | #BehindTheIdea

Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...

Posted by: Creativepool Editorial
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Inspiration

Why I’ll be going meat-free for national burger day

I love a good burger. Indeed, if I could choose one meal to repeat day-in and day-out until the end of my days it would probably be a Beefy Boys burger with a side of buffalo wings. So, given that today is National Burger Day (the latest in a long...

Posted by: Benjamin Hiorns
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Industry

Automating the past: 10 iconic ads reimagined using AI | #HistoryMonth

The great fear behind artificial intelligence is that it will somehow end up replacing us entirely. Until recently, I would have said these fears are unfounded but then I stumbled upon the incredible horror that is NVIDIA GauGAN - an AI that can...

Posted by: Benjamin Hiorns
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Features

Jobfishing - The fake design agency that catfished 52 creatives

Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...

Posted by: Benjamin Hiorns
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Leaders

A conversation about IceCream, Hobbies & WH Smith...

Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...

Posted by: Simon Manchipp
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Inspiration

Here's all the best 2021 Christmas ads in one place!

All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...

Posted by: Antonino Lupo
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Features

Have you already seen Christmas ads go up? Here's why

There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...

Posted by: Antonino Lupo
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial

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