Displaying 1 - 36 of 346 results
For this week’s company spotlight feature, we head across the channel to Barcelona, where BCN Visuals have been collaborating with agencies to produce exciting 3D advertising campaigns for some of the world’s biggest brands. These are not...
Posted by: Creativepool Editorial
Brand Licensing Europe 2017, a B2B trade exposition for licensing professionals, recently achieved impressive delegate numbers of over seven thousand, five hundred visitors; an increase in four percent in comparison to 2016, and an eleven percent...
Posted by: Phil Michael
Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Disruption, discomfort and discovery - our Creative Director, John, examines the industry's latest tool: AI. “At present our most dangerous pet is electricity-in the telegraph, the street lamp and the telephone. […] The telephone is the...
Posted by: Better
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...
Posted by: Creativepool Editorial
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
Activism is about standing up for your beliefs in a way that could prove detrimental to your own personal or professional life and it’s a stance that has catalysed some of the most important moments and movements in history. Activism has...
Posted by: Benjamin Hiorns
I just hung up the phone. It was my friend Heather on the other end. Heather is not just any designer; she's an absolute wizard when it comes to navigating the world of AI in design. In fact, she's so good at it that she even teaches classes on the...
Posted by: Marc Posch
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | Maker
How did you get into the industry? I graduated in 2010 with a degree in Industrial Design from BIAD when it seemed that every graduate job was as an unpaid internship in either a remote setting or central London. It was demoralising to have put so...
Posted by: Creativepool Editorial
The UK’s most trusted savings site has announced the first step in its wider growth strategy for 2024, a new visual identity by Naked Ideas. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the...
Posted by: Creativepool Editorial
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool Editorial
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
Charged with building an end-to-end rework of Peopleway’s brand identity to better reflect its positioning, Wipro-owned global experience innovation consultancy Designit sought to cut through the complicated conversations around human behaviour...
Posted by: Creativepool Editorial
Back in the lockdown summer of 2020 we launched Earthtopia, a channel to help people ease eco-anxiety and highlight solutions to the climate crisis. As an specialist communications agency, we work with many sustainability-focused clients but we also...
Posted by: 33Seconds
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...
Posted by: Creativepool Editorial
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
In an era of pervasive machine learning, Generative AI has captured public fascination with accessible tools like Stable Diffusion and Chat GPT, enabling users to effortlessly craft realistic creative content. However, these tools can also...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool Editorial
Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...
Posted by: Creativepool Editorial
There's a lot of buzz about how generative AI is streamlining processes and saving time in the creative tech industry. However, the aspect I find most intriguing is considering how creatives will utilise all this extra time afforded by these...
Posted by: Creativepool Editorial
Earlier this month, Art Fund and Pablo teamed up with creative tech specialists at The Mil Experience to create a new innovative technology that shows off the amazing impact art and culture has on the brain. They used headsets to record...
Posted by: Benjamin Hiorns
Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...
Posted by: MLC (Magna Ludum Creatives)
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...
Posted by: Benjamin Hiorns
Ever since branding made its mark in the commercial world, rebranding has been a constant companion, keeping the edges fresh and reimagining brands for multiple generations. From 1950s post-war mergers to today's more elaborate digital reinventions,...
Posted by: Benjamin Hiorns
This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...
Posted by: Creativepool Editorial