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Advertising

Jukin Media and Creativepool launch the first UGC powered video contest

Jukin Media and Creativepool have launched the very first user-generated content powered video contest, inviting creatives from all over Europe to use this mostly untapped resource to create refreshing social media campaigns for their favourite...

Posted by: Jukin Media
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Advice

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Entertainment

British Airways rope in major celebrity cast for pre-flight safety video

An enviable cast of major British celebrities pop up in a new safety instruction video for British Airways flights, which also introduces the Flying Start charity that supports Comic Relief. Given the ties to Comic Relief, the six-minute film is a...

Posted by: Benjamin Hiorns
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Advertising

Brands and Bands: The XX music video that's also a Calvin Klein ad

Even a few years ago, the concept of a credible, critically lauded indie rock band collaborating with one of the world's most visible brands would have seemed a preposterous concept. Imagine, for example, 2007 era Arcade Fire writing a jingle for...

Posted by: Benjamin Hiorns
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Advertising

Pre-Roll the Most Informative & Engaging Video Ad Format

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...

Posted by: Industry Updates
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Advertising

Rothco promote Irish Defence Force recruitment with Video Game stunt

Detractors and meddling busybodies have been claiming for decades that video games are criminalising are youth and making them more prone to violent behaviour, but a bold and potentially controversial new campaign from Rothco aims to turn that...

Posted by: Industry Updates
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Trends

How brands are using: Live video

Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...

Posted by: Kate Lewin
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Technology

NowDiscover GmbH bridges the gap between video content and e-commerce

NowDiscover GmbH, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched into market. Following successful customer trials and rapid team expansion, the platform, which...

Posted by: Industry Updates
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Technology

Dystopian business in The Founder video game

“I first started thinking about making a startup simulator around 2012" said Francis Tseng, talking to Creativepool about his inspiration for The Founder - a meta, dystopian simulator that lets you launch and manage your own business. “I was...

Posted by: Kate Lewin
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Advertising

Honeycomb revolutionises video advertising distribution in the UK

Honeycomb, which officially launched in the UK this week, has been developed to make the video advertising delivery process simple and intuitive; taking assets from advertiser to broadcaster and publisher in a faster and more efficient way....

Posted by: Industry Updates
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Inspiration

Introducing the first completely offbeat 360° video

Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...

Posted by: Magnus Shaw
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Advertising

Jamie Oliver's 360-degree Cocktail Video

The Jamie Oliver Media Group is building on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video. The video has been released across the Drinks Tube channel, receiving support from...

Posted by: Industry Updates
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Technology

IAB UK Digital Upfronts: Twitter push video in a big way

Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...

Posted by: Industry Updates
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Design

'Lose Control' with Canada London in new MUJERES video

‘Lose Control’ is the new MUJERES’ music video, directed and produced by CANADA. This energetic piece is taken from the album ‘Marathon,’ released by our record label CANADA Editorial. ‘Lose Control’ is a...

Posted by: CANADA London
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Features

Avicii's charming new video by Jelly London surpasses 4 million views

Jelly London and At Night Studio have joined forces with the incredible Blackmeal to create Avicii’s heart-warming new video, Waiting for Love. Creative production agency, jelly, were approached by At Night Studio to turn the emotional tale...

Posted by: Jelly London
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Features

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

Posted by:
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Technology

Twitter join the video streaming revolution

It was only a matter of time before Twitter decided to throw it's hat in the ring alongside YouTube, Vine and the like, but it would appear that the social networking behemoth's plans are a little more ambitious than would have perhaps been presumed....

Posted by: Benjamin Hiorns
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Advertising

Interactive video ads are going mobile

Recently, Channel 4 Sales partnered with Innovid to launch a selection of interactive video ads (or iVODs) for its 4oD (4 On Demand) apps on iOS mobiles and tablets, becoming the first broadcaster to do so. This means that from this point onwards,...

Posted by: Benjamin Hiorns
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Features

Why are ads for video games so dishonest?

I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...

Posted by: Magnus Shaw
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Advertising

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

Posted by: Creativepool
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Inspiration

Fear of music. Is this the most disturbing pop video ever?

Here’s an odd thing about rock music: the more frightening it tries to be, the more hilariously ludicrous it becomes. Ozzy can bark at the moon till the end of time, but he’ll still be more golden retriever than werewolf. Ronnie James Dio...

Posted by: Magnus Shaw

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